From hauls worth over £1,000 to edits containing 35 luxury products behind its doors – here are our top picks of the luxury festive beauty countdowns for 2025
For beauty lovers, advent calendars have become just as much a Christmas tradition as a mince pie or rewatching Love Actually for the millionth time. Instead of chocolates, these countdowns contain skincare heroes, makeup must-haves and indulgent treats behind each door, with the contents often worth far more than the price tag.
High-end beauty advent calendars, in particular, have become one of the most exciting launches of the festive season, not least for their huge price to product value ratio. Some boast contents worth well over £1,000, saving shoppers hundreds of pounds on luxury brands.
Of course, with prices ranging from £150 to over £350, these are very much premium indulgences. Thankfully, there are plenty of more affordable options on the market too.
READ MORE:
Shopping writer Lucy Addicott has browsed 2025’s best beauty advent calendars under £100 giving shoppers the low-down on all the best options across makeup, skincare, body and bath. Some of her top picks include Boots, Next, ASOS and beyond.
For those looking to indulge their sense of smell this December there seems to be more options than ever for the countdown to Christmas. Fragrance calendars are very much on the rise, and our perfume enthusiast Jada Jones has hunted down the top picks from LookFantastic, Sentier and more.
Whether you’re drawn to multi-brand offerings from Cult Beauty, Harrods and Boots, or are loyal to the likes of Liz Earle and Lush – there’s bound to be one for every beauty fan. Here are my top picks of the best high-end beauty advent calendars for 2025.
Liz Earle – Price: £175 (worth £505.10)
The Liz Earle’s 24 Days of Liz Earle Advent Calendar gives customers a chance to sample the brand’s various collections, from Superskin to Glow. Inside, there’s a mix of full-sized icons, travel-friendly miniatures, and limited editions, with 24 surprises in total.
From the brand’s cult-classic cleansers to luxurious creams and aromatic body care, it’s a skincare lover’s dream. Priced at £175, it’s estimated to be worth £505.10, saving shoppers £330.10 on the contents.
One of the strongest draws is the sheer number of full-sized products, with 17 of the 24 items being full sized. Liz Earle includes generously sized favourites like the iconic Cleanse & Polish Hot Cloth Cleanser (in both the original and Rose & Lavender editions), the much-loved Instant Boost Skin Tonic, and nourishing creams for day and night.
Cult Beauty – Price: £240 (worth £1,100+)
Arguably one of the most sought-after beauty advent calendars of the year, the Cult Beauty 2025 advent calendar has landed. This year, there are two versions of the calendar – a classic curation and a limited edition option, both of which retail at £240.
Worth more than £1,100, shoppers save a whopping £860, with brands like Charlotte Tilbury, Elemis, Medik8 and Sol de Janeiro sure to get hearts racing. The classic edit is packed with 34 beauty items, 20 of which are full size, and the limited-edition haul is brimming with 40, also 20 that are full sized.
Last year’s Cult Beauty advent calendar did cost less at £195, but as the 2025 version is worth over £200 more, it’s a worthy upgrade and no surprise it’s ‘selling fast’.
Molton Brown – Price: £230 (worth £332)
Molton Brown products add a spa-like experience to any home, and this calendar contains 24 of them, from shower gels and body lotions to perfumes and candles Like most beauty advent calendars, there’s also a huge saving inside too; the calendar costs £230 to buy but the contents inside are worth £332, saving over £100.
In a chic mushroom colour and a gold leaf design, Molton Brown’s calendar strikes the perfect balance between festive and classy. It will look super-luxe stood on your dressing table or counter throughout December, and doesn’t look too ‘young’ either.
While a lot of the same types of products – namely shower gels, body lotions, hand creams and fragrances – it’s all useable stuff, and an excellent way to enjoy some of Molton Brown’s best-loved scents, including Delicious Rhubarb & Rose, Fiery Pink Pepper and Coastal Cypress & Sea Fennel. However, some may be disappointed that they’re all travel-sized items.
Boots – Price: £150 (worth £612.50)
For fans of luxury makeup products, the Boots 24 Day Premium Beauty Advent Calendar is an enviable pick. Costing £150, it contains 25 products spread across 24 days with a total value of £612.50, which saves £462.50 overall.
Of the 25 items, 17 are full-sized, with a carefully crafted mix of skincare, makeup, fragrance and haircare from some of the biggest names in the industry. Think cult-classics from Elemis, Estee Lauder and MAC, alongside trending powerhouses like Sol de Janeiro and Milk Makeup
One of the products inside, the Drunk Elephant Protini Moisturiser 50ml, is worth £62 alone, which makes up a hefty portion of the price you pay for the entire calendar. Throw in brands like Nars, Too Faced and Laneige and it’s easy to see how quickly the value racks up.
Charlotte Tilbury – Price: £175 (worth £260)
Charlotte Tilbury’s Beauty Treasure Chest advent calendar is live and looking every bit as luxe as we hoped. It went live with early access on the brand’s app on September 9, and now it’s launched on the brand’s website. Last year, one sold every minute on its launch day, so this one’s bound to vanish fast.
Priced at £175, this 12-day countdown delivers a mix of cult favourites and newer launches, now stacked with five full-size treats (up from just two last year) alongside seven deluxe minis. Expect the likes of Pillow Talk Lip Cheat, Collagen Lip Bath, Exagger-Eyes Volume Mascara, a Beauty Light Wand and even Charlotte’s Magic Cream and Airbrush Flawless Setting Spray in travel sizes.
The total value of the products is £260, giving a saving of around £85. It might not be the cheapest calendar on the shelves, and it doesn’t offer the greatest savings compared to other calendars, but for the Tilbury-obsessed, it’s a bundled shortcut to refreshing your entire makeup bag.
Lush – Price: £205
Vegan, vibrant and joyfully festive, Lush’s 25-day advent calendar costs £205 and includes 25 daily treats to discover. From bath bombs, soaps and bubble bars to shower gels, body lotions and even a pair of socks, there’s something for everyone.
Some of the contents are Christmas themed such as Star of Wonder, Reindeer, Snow Drift while others are classic scents and new hits such as Snoozy Butterbear, Let the good times roll, Ginger Tom and Shruti’s Flower. Ten products are even exclusives you can’t buy anywhere else, making it perfect for long soaks and indulgent self-care nights all season long.
MAC – Price: £195 (worth £424)
MAC’s sleek black-and-red calendar is a festive makeup treasure trove. With 17 full-size products (plus five skincare minis), it’s stacked with iconic lipsticks, eye products and complexion essentials for bold party-season looks. Skincare lovers will also enjoy the addition of Hyper Real Skincare minis.
While the £195 price-tag might seem quite expensive for some, it hosts a variety of cosmetics that are said to be worth an impressive £424, essentially saving shoppers 54% and £229 in total, so it’s not to be sniffed at.
Elemis – Price: £225 (worth £690)
Elemis’ ultimate beauty advent calendar is filled with 25 days of skincare products, including two full-size Pro-Collagen icons. The calendar features the Pro-Collagen Green Fig Cleansing Balm, Superfood Multi-Mist, Papaya Enzyme Peel and the Mayfair Body Balm.
The website described the calendar saying: “Discover Pro-Collagen icons infused with the rejuvenating secrets of the ocean, Dynamic Resurfacing heroes that will reveal radiant luminosity, transformative body care that will leave your skin silky-soft and beautifully fragranced, and more.”
When purchasing the Elemis advent calendar you could also be in with a chance of winning a £1,000 Elemis haul. Inside 15 of this year’s advent calendars you could find a £1,000 voucher to spend online with the company.
No7 – Price: £175 (worth over £530)
Boots’ No7 is offering multiple advent calendars this year, the biggest of which is the No7 The Ultimate Beauty Advent Calendar which retails at £175, and is worth £530.75. The larger advent calendar features 25 full size beauty products and comes in a beautiful light pink make-up (or jewellery) box.
Each of the 25 doors reveals a No7 surprise, including five limited edition Pro Artist cosmetics exclusive to the Ultimate Beauty Advent Calendar. It also comes with a voucher for a complimentary No7 Radiance Foundation.
Other standout items include the No7 Laboratories Line Correcting Booster Serum (dubbed as ‘Botox in a bottle’ by shoppers), Future Renew Damage Reversal Defence Shield SPF50 UVA+UVB, Future Renew Damage Reversal serum, Future Renew Damage Reversal night serum and Future Renew Damage Reversal eye serum.
Selfridges – Price: £250 (worth £1,136)
One of the highest values of the year, Selfridges’ 2025 advent offering includes 25 high end products from a range of much-loved brands. Think Hourglass, Fenty, Drunk Elephant, Laneige, MAC and more.
Delivering a taste of what Selfridges’ beauty hall has to offer, it’s worth £1,136, so by purchasing the advent calendar you are saving a massive £886 compared to buying each product individually.
ESPA – Price: £175 (worth £435)
For spa lovers, ESPA’s 25-day wellness set is filled with aromatherapy oils, creams, cleansers and pampering essentials. Every product is rooted in the brand’s holistic spa heritage, offering a deeply relaxing journey throughout December and beyond.
Worth £435 but priced at £175, it saves £260 on the contents, ideal for a complete skin and body routine or for dividing into smaller gifts.
Liberty – Price: £275 (worth £1,245)
Liberty’s beauty advent calendar has a great saving of £970, as it costs £275 for 30 products. This inside includes 20 full-size treats which are made up of cult buys and fresh launches from their world-renowned beauty hall.
Some of the products in this year’s advent calendar include La Mer, Augustinus Bader, Trinny London and Jones Road, Matiere Premiere and Ex Nihilo.
The Liberty beauty advent calendar features Liberty-exclusive products in a gorgeous box illustrated by Clym Evernden.
The Editor said: “The original Beauty Advent Calendar – and still the best – Liberty’s festive countdown is better than ever, with a combined contents worth £1,245. Due to popular demand, our luxury beauty advent calendar won’t be around for long – so place your order quickly to avoid disappointment.”
Space NK – Price: £260 (worth £1,150)
Space NK has gone all out this year with 35 products behind 25 doors, including Rare Beauty, Summer Fridays, Tatcha, Phlur and more. With an incredible 26 full-size items, this is arguably the most generous high-end calendar in terms of usable product and brand mix, making it a true crowd-pleaser.
The company’s brand manager said: “We set out to create our most exceptional beauty advent calendar yet—and we’ve done just that. Packed with more full-size favourites than ever from the most in demand brands, it’s a no brainer. Trust us, you won’t want to miss it.”
Harvey Nichols – Price: £250 (worth over £1,000)
Harvey Nichols Christmas beauty advent calendar has must-haves inside every drawer. It’s worth over £1,000 and includes skincare, makeup, and fragrance favourites from brands like Charlotte Tilbury, NARS, La Prairie, La Mer, Trinny London, Color Wow, and Bamford.
The calendar features 25 products, including 20 full-sized products. They are also going to include a Harvey Nichols Gift Card, worth £50 in one in every 50 Beauty Advent Calendars.
Fortnum and Mason – Price: £265 (worth £1,149)
Fortnum and Mason have said that its “Beauty Advent Calendar is truly unlike any other.” Priced at £265 with worth over £1,149 products, their Beauty Advent Calendar contains 26 skincare, fragrance, bath, body and wellness treats.
This includes 23 full-sized products from luxury brands including Sol de Janeiro, Clive Christian, Fortnum’s 1707, Jo Malone London, Delilah, Shleep, Baobab Collection and Charlotte Posner.
The White Company – Price: £195 (worth £319)
Designed to provide ‘a little daily indulgence’ in the run up to Christmas, The White Company’s calendar offers scents, skincare and wellness essentials, from Amalfi Lemon Eau de Toilette to a Winter Diffuser.
More full-size products than ever feature this year, making it a calming and elegant choice – not to mention the fact it saves £124 on the contents.
Jo Loves – Price: £375 (worth £600+)
The most expensive on our list, Jo Loves delivers a scent-led calendar filled with votives, fragrances, body care and even a limited-edition Nails Inc polish. Some of the fragrances sound seriously delectable, from Black Cashmeran & Tonka to Pomelo Oud.
The big finale? A voucher to choose your perfect full-size 100ml perfume up to the value of £120.
Harrods – Price: £250
Harrods’ opulent edit brings together skincare icons and makeup favourites from some of the most premium brands on the market. With 32 products (14 full size), it’s a varied and indulgent countdown for anyone who loves a bit of everything.
Unlike other brands, Harrods has decided to keep the value of their calendar under wraps, but it’ll no doubt exceed the £1,000 mark. La Mer, La Prairie, Augustinus Bader and MZ SKIN are just some of the names on the list, alongside trending drops from Mac and Tatcha.
