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Natasha Oakley reveals what a day in her life REALLY looks like after building Monday Swimwear

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Natasha Oakley reveals what a day in her life REALLY looks like after building Monday Swimwear

When Natasha Oakley started an online blog called ‘A Bikini A Day’ with her best friend Devin Brugman in 2012 she could never have known her endeavour would see her debut on the Young Rich List two decades later.

The 32-year-old blonde bombshell who grew up in Sydney, Australia – but who now calls sunny Los Angeles home – was merely looking for an outlet to share her favourite swimwear when A Bikini A Day took off.

Since then Natasha has started her own swimwear company and invested in other burgeoning brands like The Pilates Class and Emma Pills, giving her an estimated empire worth $63million.

‘Growing up in a beach town was a dream and definitely translated into my love and passion for the ocean, and later swimwear,’ she told FEMAIL.

When Natasha Oakley started an online blog called ‘A Bikini A Day’ with her best friend Devin Brugman in 2012 she could never have known her endeavour would see her debut on the Young Rich List two decades later

'We were one of the first Instagram pioneers. At the time we had no idea how big Instagram would be or what our future would look like but we were enjoying the photography, travel, and getting the opportunity to share it with a community,' she said

‘We were one of the first Instagram pioneers. At the time we had no idea how big Instagram would be or what our future would look like but we were enjoying the photography, travel, and getting the opportunity to share it with a community,’ she said

‘I’ve always had an entrepreneurial spirit being the daughter of two entrepreneurs. Since I was young I knew I wanted to get into business and I feel so fortunate to have found my footing.’

Looking back Natasha believes their Instagram followers on A Bikini A Day enjoyed the light-hearted nature of the content and the ‘fun spirit’ she and Devin possess.

They were also directly women with larger busts to try different styles and brands they may never have heard of before.

‘We were one of the first Instagram pioneers. At the time we had no idea how big Instagram would be or what our future would look like but we were enjoying the photography, travel, and getting the opportunity to share it with a community,’ she said.

‘After wearing thousands of bikinis through our trials for A Bikini A Day I became ever more interested in the design and production of swimwear. 

In 2014 Monday Swimwear was born, with a huge emphasis on fit and texture

In 2014 Monday Swimwear was born, with a huge emphasis on fit and texture

‘Devin and I knew exactly what worked and what didn’t and were passionate to design a swim line with every female body in mind. 

‘Something we often ran into, as two larger-cup sized women, during our work at Bikini A Day was finding swim that fit comfortably but was also fashionable.’

In 2014 Monday Swimwear was born, with a huge emphasis on fit and texture.

The ladies have a detailed design process where each style is fit on multiple body types and not just scaled from one size. 

‘In our process we like to include the customer as much as possible. We are really vocal with our community and encourage them to be vocal with us,’ Natasha said.

‘We like to survey our customers often and consider all fit comments when designing.’

The ladies have a detailed design process where each style is fit on multiple body types and not just scaled from one size

The ladies have a detailed design process where each style is fit on multiple body types and not just scaled from one size

The brand caters from A to G cup sizes and can be shipped worldwide, making it accessible to all.

Outside of Monday Swimwear Natasha also splits her time between The Pilates Class, an online Pilates fitness training program, and Emma Pills, a jewellery company. 

‘TPC was born during the pandemic. The beginning of the pandemic was a time of uncertainty for a lot of people around the world,’ she said. 

‘Jacqui [Kingswell, the co-founder] and I wanted to start a community to bring people together to share their love for Pilates. Doing Pilates was my saving grace during that time and we received such positive feedback from our community.’

Meanwhile Natasha had been a family friend of the Pillemers before a 21-year-old Emma approached her with the product. 

‘When I first met them I was so inspired by their contagious and supportive energy and loved the way they ran their brand,’ she said.

‘I knew there was synergy. I approached them about coming on to the brand and helping them go global and we’ve now expanded into the US market, are featured on a major fashion retailer, Revolve, and are loved by many A-Listers in the US.’

Meanwhile Natasha had been a family friend of the Pillemers before a 21-year-old Emma approached her with the product

Meanwhile Natasha had been a family friend of the Pillemers before a 21-year-old Emma approached her with the product

Natasha, who is quite often still seen in a bikini as she splits her time between Sydney and Los Angeles, usually keeps fit by following Jacqui’s Pilates classes. 

‘There are so many different classes from HIIT to strength that I adjust the time and the intensity level depending on what my body needs that day,’ she said.

‘Week to week my schedule is changing depending on whether I’m on location shooting a campaign, on a brand trip, or at my home in LA. 

‘On a regular day, I typically like to wake up and connect with my team. After a quick touch base, I like to work out and have a light bite or smoothie. 

‘I typically like to do a bit of admin work before lunch and save any longer calls for the afternoon. Around 6pm I’m usually winding down and like to take a break from my phone and cook dinner with my partner.’

She makes time to read a book and relax when she’s not jetting abroad, like she was recently in the Bahamas celebrating Monday Swimwear’s eighth anniversary.     

‘ It was one of the most amazing trips and being able to celebrate my brand in this way felt like a dream. Also, being on location for any campaign shoot feels like a pinch me moment,’ she said.  

‘I work so hard with our team to design the collection that seeing it come to life feels surreal.’

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