Shoppers claim they’re turning away from Primark because of ‘inflation’
Shopper have blasted fast fashion giant Primark, claiming the chain has put up prices so much it’s no longer an affordable choice.
Shopper Alex Athienitou, from London, sparked the debate on TikTok after being shocked to be charged £12 for a plain black t-shirt when she got to the till.
The shopper said that she’d not been to Primark for around a year but assumed that the t-shirts, which didn’t have a price tag on them, wouldn’t be too costly.
‘I mean, there’s inflation and then there’s inflation. What in the cost of living crisis is that all about Primark?’ she captioned the video, which racked up almost 95,000 views.
Fellower customers agreed with her with some saying they’ve turned away from Primark because they find clothing ranges in the supermarket much cheaper.
Alex took to TikTok to rant about the prices in Primark after she had not visited the store in a year
Alex starts off the video by saying: ‘This is a message to Primark, in fact it’s more of welfare check because are you okay hun?’
She paused before saying: ‘I don’t shop in Primark very often for multiple reasons but I nipped in today to get some hair clips and I thought that looks like a fairly decent mid-weight t-shirt.
‘In fact I picked up two and a white one for good measure because I go through t-shirts like nobody’s business.
‘I trodded off to the till, handed my basket over, this t-shirt. Twelve pounds pops up on the screen, I said ‘excuse me, is that for one t-shirt?’ Because I had three in my basket and she was like ‘yeah’.
‘Sorry twelve pound for one t-shirt. Twelve Great British pounds. And the worst thing is, it doesn’t have the price on it,’ she continued before holding up her receipt to show to the camera.
She then showed the tag for the black t-shirt to the camera, which had the price ripped off it.
She continued by saying: ‘So I’ve just merrily walked up to the till thinking ‘oh twelve pounds for two, six pounds a t-shirt, you can’t go wrong’
‘No. That is premium prices. Primark! You’re not built for that.’
‘Twelve pounds for a f****** t-shirt in Primark. Honestly I am shocked. I actually said to the woman ‘no, not today. I’ll take one, let’s see the quality of it, but no’
Alex said to her followers on TikTok: ‘Twelve pounds for a t-shirt you are having a laugh, you are not ok’
‘Sorry twelve pound for one t-shirt. Twelve Great British pounds. And the worst thing is, it doesn’t have the price on it,’ she continued before holding up her receipt to show to the camera
‘Twelve pounds for a t-shirt you are having a laugh, you are not ok.’
Other shoppers joined the discussion to say that they too have noticed higher prices.
One said that Primark is now ‘ridiculously expensive’, claiming they were able to get a pair of Nike children’s trainers for £14 – presumably in a sale – whereas an unbranded pair in Primark cost £15.
Meanwhile, a Next employee said that some of their t-shirts are much cheaper, while multiple commenters said they find supermarket clothing ranges more affordable.
‘George and Tu and the Tesco brand are cheaper now, try them. Amazing strap tops, and same for New Look. Actually think it’s about £7.99 for the basics.’
Commenters were divided with some agreeing Primark has become too expensive, while others argued it still has many cheaper options
Another added: ‘The worst thing is that they have taken the prices off everything so you have no idea what anything costs’
A third wrote: ‘Bought a blanket in primark, sign said £30 but the price on it had a black sticker on it, peeled off the sticker £18!!!’
However, others defended Primark with one writing that the store ‘can’t win’.
‘So Primark take some positive steps to becomign more ethical and environmentally friendly and we complain,’ they wrote.
Another argued that there are plenty of basic t-shirts on sale for £4.50, but the one picked up by Alex was thicker, more sustainable cotton.
A Primark spokesperson said: ‘We work hard to offer the best value on the high street, from our women’s basic t-shirts starting at £2.50 to our premium t-shirts in our Edit range at £12.
‘Our black ultimate tee is a heavyweight t-shirt which is part of our Edit range. We’re sorry that due to an error the price was not included on the tag.’