Did you know that behind the famous Amazon logo there’s a hidden meaning? It’s all to do with the humble heritage of the company, and it’s ‘simple yet powerful’
Amazon is a one-stop shop for many people, selling items including tech, books, and DIY.
But have you ever stopped to wonder whether there’s a meaning behind the famous company logo? Often, logos contain things like clever visual puns, hidden meanings, and subtle references to the company’s history, which can be overlooked because you see it so often.
Spencer, a writer for The Small Business Blog, said that logos are a visual embodiment of a company’s identity, values, and aspirations, designed to evoke feelings in their target audience. And Amazon’s logo is no different, with its “simple yet powerful” meaning.
Amazon was founded on July 5, 1994, by Jeff Bezos in Bellevue, Washington. The company was originally an online marketplace for books, but it gradually expanded the products in its arsenal to include a wide range of product categories.
Amazon launched in the UK in 1998, “to make customers’ lives easier with great value, selection and convenience of its most popular products”, according to Amazon UK.
Speaking about the logo, which depicts the word ‘Amazon’, with a smiley face style arrow between the A and Z, Spencer said: “In Amazon’s simple yet powerful logo lies a hidden message of inclusivity and comprehensiveness. The arrow stretching from the letter ‘A’ to ‘Z’ signifies the company’s vast product range, symbolising its ambition to be the ‘everything store’.
“This clever design reinforces Amazon’s customer-centric approach and its promise to provide a diverse array of products and services, catering to every need.”
Did you know that other logos have hidden meanings too? According to Spencer, Pepsi’s logo has a hidden meaning, and the colours, red, white and blue are important. He said: “The red, white, and blue colours in Pepsi’s logo evoke the patriotic spirit of the American flag, reflecting the brand’s deep-rooted ties to American culture and heritage.
“The logo underscores Pepsi’s legacy as a beloved American beverage brand, symbolising its status as an American icon. This timeless design resonates with consumers, evoking a sense of pride and nostalgia for generations of Pepsi drinkers.”
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