Sophie Hinchliffe, also known as Mrs Hinch, was thrilled after Home Bargains ‘rebranded’ in honour of her to mark the launch of her brand new collab with them – and others said she ‘deserves’ it
Home Bargains is a fantastic one-stop shop for all things cheap and cheerful – but it’s ‘rebranded’ thanks to popular cleaning influencer Mrs Hinch.
Sophie Hinchcliffe, who goes predominantly by the name Mrs Hinch, has launched a new collab with the brand named “Vacay Vibes”, and to mark the moment, the retailer decided to surprise her with her very own logo – on a huge lorry. Taking to its Instagram page, Home Bargains revealed it had ‘rebranded’ to become ‘Hinch Bargains’ as it changed its name on one of its lorries to surprise Mrs Hinch, and she looked thrilled with the change.
Taking to Instagram, Home Bargains penned: “Who’s spotted our Hinch Bargains lorry on the road? We surprised the fabulous @mrshinchhome with her very own personalised lorry to celebrate the launch of her new Vacay Vibes collection.”
Throughout the images, the cleanfluencer looked thrilled to have her very own lorry, and that the Home Bargains had ‘rebranded’ in her honour. In the comments, she also wrote that she’d “never get over this”, thanking the brand for what they’d done.
Fans of the cleaning whizz took to the comments to praise her, with many saying that she “deserves” all the successes that come her way, and others saying they “loved” the lorry and couldn’t wait to “spot it”.
Comments included: “Just adorable! I’d love to see it out on the road”, “I haven’t seen it yet but my god I can’t wait to!! what an incredible lorry! Our girl @mrshinchhome deserves this so so much”, “Not seen it yet! But I’m sure the driver will hear or see me if I do spot it!! So well deserved @mrshinchhome […] Although I feel there is so much more to come! Love @homebargains & @mrshinchhome what a team! Can I join?”
Another excitedly said they had seen it, penning: “Saw it on the M3 going to Poole, was driving so couldn’t get a photo but was so chuffed for @mrshinchhome. I said loudly ‘go girlfriend’!”
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