And as such, they spend over an hour a day of their getaway trying to make plans – nearly 17 and a half hours, during a typical, two-week trip
Over half of Brits (52%) feel the need to make the most of their time while on holiday – but then end up spending over an hour each day struggling to decide what to do, a study has found.
Nearly a fifth of Brits (18%), who have taken a trip in the last five years, admit they “always” or “often” struggle for inspiration during their travels – with 29% saying the range of activities on offer can be overwhelming.
More than eight in 10 (84%) are concerned about missing out on “must-do” activities, while exactly a quarter say they have been in a “bit of a rut” when faced with choosing how to spend their time.
And the survey of 2,000 holidaymakers found that 86% go as far as to say their enjoyment of their vacation has been impacted, by the pressure to make the best of it.
In fact, it emerged that, during a two-week holiday, the 17 hours and 22 minutes spent trying to come up with a plan, costs Brits around ÂŁ82, based on the average ÂŁ1,600 cost of the trip.
The study was commissioned by loveholidays, to mark the launch of its new range of experiences.
The holiday company’s spokesman, Al Murray, said: “Holidaymakers want to enjoy every moment while away – but sometimes, the process of choosing what to do can get in the way of that. It’s easy to get overwhelmed, or spend too much of your precious time figuring out what to do.
“The process doesn’t need to be hard, however – if consumers can see all the experiences on offer, and what they involve, in one place, then choosing what to do is significantly easier and quicker for them.”
The study also found almost seven in 10 holidaymakers (68%) have felt bored on holiday, with 39% admitting they’ve ended up doing the same things on repeat. And 69% have felt envious when comparing what they’ve done on trips, to activities their friends and family have taken part in.
Those polled also revealed the things that would make the process of choosing holiday experiences easier – and, crucially, help ensure they don’t have such feelings again.
Getting value for money came top (55%), followed by clear pricing (51%), customer reviews (36%), and a wide choice of experiences (36%).
Other things that are important to travellers include knowing how long an activity will last (35%), quick and secure booking (32%), and a website with all the excursions in one place (30%).
Carried out through OnePoll, the study also found the most popular activities to do while away include boat trips (55%), cultural tours or guided tours (46%), and museums (44%).
Al Murray, from loveholidays, which is offering 10% off selected activities with the code LH10OFF, added: “The last thing anyone wants to be when on holiday is bored, or to feel they’ve wasted their break.
“Sometimes, a little inspiration is all we need – with the options clearly presented to us, in a way which makes the decision process that little bit easier.”
