Aldi shoppers will spot the new packaging on its Specially Selected West Country and Yorkshire block butter, in what has been dubbed UK a supermarket first
Aldi is rolling out a new recyclable wrap packaging across some of its butters.
Shoppers will spot the new packaging on its Specially Selected West Country and Yorkshire block butter. The supermarket said the move is a UK supermarket first, and estimates it will help remove more than 10 tonnes of non-recyclable packaging from circulation each year.
Aldi also recently replaced the outer plastic wrap for its Everyday Essentials cheese singles with a new paper packaging. This change eliminated a further 23 tonnes of plastic waste annually.
Luke Emery, Plastics and Packaging Director at Aldi, said: “We are committed to minimising plastic packaging at Aldi, and we are constantly exploring ways in which we can make a meaningful change to our products. Through the introduction of these new recyclable packaging innovations, we hope to help customers reduce plastic use when shopping for everyday items at Aldi.”
Aldi recently changed the packaging on its own-label toothbrushes, replacing the plastic and card packaging with a cardboard alternative. The change applies to Aldi two-packs of Dentitex Soft and Whitening toothbrushes. The change will help remove an estimated 17 tonnes of plastic packaging per year.
Aldi shoppers may also have noticed that the supermarket launched a trial of double toilet rolls across select stores. The trial took place in the West Midlands, East Midlands and Yorkshire, with double toilet rolls available to buy in four, six, eight and twelve packs.
And last September, Aldi confirmed that it will be selling more of its fruit and veg items as loose produce rather than in bags in select stores. This included loose garlic, limes, lemons and oranges. The supermarket chain already offers loose produce options on a number of ranges, including potatoes, peppers and avocadoes. Aldi has also removed “use by” dates from its fresh milk, although it still uses “best before” dates.
