According to the poll, modern Brits spend as many as 14 days, and an average of £360 each spring, on plants and ornaments for their outside space with those aged 18-29 investing the most (£451) on making their green space picture perfect
Gen Z and Millennial Brits are busy getting their green spaces insta perfect, according to new research, with almost three quarters (73 percent) saying they like their garden or outside space to look summer ready for their social channels.
Brits aged between 18-29 are the keenest on prepping their gardens for the gram, with 83 percent admitting they have been busy getting the perfect shots.
According to the poll, modern Brits spend as many as 14 days, and an average of £360 each spring, on plants and ornaments for their outside space with those aged 18-29 investing the most (£451) on making their green space picture perfect.
And the survey shows that gardeners love to photograph their efforts, snapping an average of 14 pics a month of their green fingered efforts and over half (56 percent) will go on to share their snaps to their social media channels, according to the poll by M&S Home Insurance.
Gen Z capture the highest number of images, at 17 snaps a month, with four in ten (39 percent) going a step further and admitting they take photos of their plants and garden all the time.
Home grown vegetables (39 percent), enjoying a chilled drink in the garden (35 percent), spring blossoms (34 percent) and a selfie sniffing the flowers (30 percent) garner the most likes on socials, along with wearing big sunnies in the garden (26 percent) and flower beds in full bloom (23 percent).
Six percent say they even get likes on a picture of their compost heap.
A whopping 93 percent say it makes them feel proud when their gardening generates likes and comments across their social media pages, with 91 percent believing that getting their hands dirty to take care of their plants also helps boost their overall happiness and wellbeing.
The passion for social media seems to be fuelling young Brits love for gardening with 84 percent agreeing it’s the reason they’re becoming more green-fingered.
Two in five (41 percent) say they select their indoor and outdoor plants based on their social media feed and nearly a third (32 percent) say they look to social media to help them learn new gardening skills.
Neil Rogers, M&S Home Insurance, said: “It’s clear to see we’re a green-fingered nation and it’s great that social media is inspiring even more people to have an interest in plants and gardening. Our research highlights that people will often invest significant time and money into their gardens, viewing them as an extension of their living space, showing just how important these outdoor spaces are to us.
“The time and effort people spend on their outdoor spaces reaffirms the importance of protecting these special places, by reviewing what is included within their home insurance policy to ensure they are covered, should the worst happen”.
The research also found that even though we love to show off our gardens, 31 percent of people say their home insurance does not cover their garden, with a further 37 percent unsure whether they have cover in place. This is despite the fact that 28 percent know people who have had items in their garden or garden-shed stolen or damaged. One in six (14 percent) say they have had items damaged or stolen themselves.
