The deal slashes the price of the Oui Cherie mist from £12 to £8.75, giving beauty fans the chance to try the viral brand for less
Any beauty fan with a TikTok account will have heard of The Beauty Crop after their Oui Cherie Hydrating Gripping Primer earned viral status on the video sharing app over the past year. And now, the brand has launched at Boots, making the affordable makeup brand more readily available in the high street.
The health and beauty retailer has begun to stock 10 of the sought-after brand’s most popular products and a handful of exclusive gift sets, including one that slashes the price of the Oui Cherie Dual Phase Mist from £12 to under £10.
The Beauty Crop x Boots Bundle costs £35 and features four of the beauty favourite’s trending products, but is worth £42, saving £7 on the RRP. If you divide the price you pay by the number of products, each one works out at £8.75.
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Included in the exclusive edit are the Oui Cherie Dual Phase Mist, worth £12, and £10 Oui Cherie Gripping Primer, as well as the Vitamin Babe setting powder (Pink 6) and a Lipped Cream Lip Oil (Bubblegum), both of which are worth £10 each. The bundle gives makeup enthusiasts the chance to try a selection of products from the brand at a lower cost, but we do not doubt that the Oui Cherie Hydrating Gripping Primer will be the favourite.
The oil-free formula is designed to create a hydrated but grippy base for the user to layer their makeup on top of. Containing cherry extract and hyaluronic acid for all-day hydration, the red gel-like product applies transparent and has a 4.7 star rating on The Beauty Crop website based on 150 reviews.
One said: “This primer is AMAZING. It keeps my make-up in place all day, even after dancing all night long. I use this along with the Oui Cherie Mist and it’s a game changer. I can’t imagine life without it now! Xx”.
Another shopper added: “As a menopausal lady whose makeup usually slides off no matter what the weather. This has been a game changer. Brilliant product”.
But some shoppers weren’t impressed with the primer. Giving it only three stars, claiming: “The pump doesn’t work at all I have to squeeze it out”. Other gripping primers that offer similar results include the e.l.f Power Grip Primer which will cost shoppers £10 at Superdrug and gives users a great sticky base, perfect for all makeup looks.
Milk Makeup Hydro Grip Primer is a little pricier at £35 but is a favourite among The Mirror’s beauty team. When Boots took to Instagram to announce the news to shoppers, they said: “You guessed it!
“The Beauty Crop has landed online! You can now shop the viral gripping primer, setting spray and more!” And it wasn’t long before excitement spread among social media users.
One beauty fan said: “YES!!!!! The primer is my absolute favourite!!!!” A second person who loves the products wrote: “This is so exciting, I love their liquid blush and highlighter!!” Another said: “Okay, I might actually buy the loose power now.”
However, Boots isn’t the only stockist, with Beauty Bay stocking a much wider selection of 95 products. But this particular money-saving bundle is exclusive to Boots, so will be the only place you can get your hands on it. Shop it here for £35.
