Fans of LaplandUK could soon get their hands on a Will Wonka-style golden ticket which will allow them to attend its sold out 2024 experience
LaplandUK has announced that it will be giving away free tickets to its sold out 2024 experience in its first official advent calendar, which goes live today at midday.
Willy Wonka-style golden tickets to LaplandUK’s famous experience will be hidden behind doorways of five calendars. The invitations invite children to visit the sold out 2024 event, where they will be immersed in the world of Father Christmas and help the elves to prepare for the biggest night of the year.
The ‘Sleeps To Christmas’ calendar is a miniature version of the famous LaplandUK toy factory and was created in partnership with Susan Lucas, the designer behind the eminent Fortnum & Mason and Liberty calendars.
The advent calendar will also include augmented reality (AR) features to deepen the interaction between children and elves throughout the Christmas period.
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Behind each doorway, children will be able to activate an AR ‘Elfie’ moment, in which an elf will appear each day with a new message from LaplandUK. Behind each door there will also be a chocolate ‘jingle’, the official currency of LaplandUK, as well as a secret puzzle for them to solve.
In addition, there will also be a ‘Sleeps To Christmas’ clock, which ‘ticks’ down each morning.
With the live LaplandUK experience selling out in under three hours in March 2024, and yesterday’s announcement has already amassed over 200,000 views and 7,000 comments. The calendar is expected to sell out before the day is over. Despite being mid-summer, fans flocked to LaplandUK’s Instagram account to get a glimpse of the calendar.
One fan said: “Just look at that detail, children are only little for a short time…these type of things add to those Xmas memories which will last a lifetime”. Another added: “Absolutely beautiful – I can already picture it next to my LaplandUK tree – to wish is to believe”.
Director of brand and product at LaplandUK, Matt Battle, said: “We wondered what would happen if we could create a single physical product that fully encapsulated everything that LaplandUK stands for. The Lapland ‘Sleeps until Christmas’ Advent is that product. Deeply rooted in making magical memories and to beautifully stand proud in any home.
“It took us six months to get it perfect but it was worth every second. The response has blown us away and is incredibly exciting as we take the magic and attention to detail of the live experience into new realms. Lots of treasured Christmas memories will be made this Christmas!”
The Lapland ‘Sleeps until Christmas’ advent calendar will go on sale midday today (July 11) for an earlybird price of £39.95. Customers will also be able to buy a family sharing edition, for an additional £10 per 25 additional chocolate jingles packed.
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