Princess Kate is often pictured out wearing one particular style of jeans, and it’s one that offers secret support to the mid-section
Let’s be honest, if anyone can make jeans look like couture, it’s Kate Middleton. Whether she’s heading out for a royal engagement, chasing after the kids at home, or simply out and about doing regular mum things, the Princess of Wales consistently nails ‘royal off duty’ chic. And now, we’ve discovered the secret behind one of her most flattering wardrobe staples, and it’s something many mums (and anyone who enjoys a bit of a comfy waistband) will want to hear.
Kate has been spotted wearing a pair of skinny jeans from the British brand I Am Denim London, and trust us when we say they’re not just any old skinnies. These are the Above and Beyond Tummy Friendly High Waist Skinny Jeans that are set to revolutionise your denim wardrobe.
At £95, these jeans might feel like a bit of a splurge, but it’s a worthwhile one. According to the brand, these jeans are designed with what they call tender tummy technology. It’s basically a hidden hero for anyone who’s ever dealt with what’s affectionately known as a ‘mum tum’– that little post-baby pooch or general tummy area we all have our own relationship with.
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So, what makes these jeans so magical? The brand explains that they’ve created the ultimate in tummy-friendly denim, using a unique design that offers full support and coverage of the midsection. The waistband is specially crafted to be soft, super stretchy and, most importantly, supportive without feeling like you’re being squeezed into a denim corset. Essentially, you get comfort, confidence and style in one very royal-worthy package.
Honestly, if it’s good enough for Kate, it’s good enough for us. The Princess is famously a fan of high-street fashion mixed with designer staples, and I Am Denim falls nicely in the middle of both. It’s also a refreshing change to see a label acknowledging the very real, very normal changes our bodies go through. Whether you’ve had kids or not, most of us appreciate a little extra support now and then, especially when it comes without sacrificing style. I Am Denim gets that, and they’ve built an entire brand ethos around inclusivity, comfort and confidence. These jeans aren’t about hiding your body, they’re about dressing it with kindness.
And while we fully believe it’s always a good idea to spend a little more on good denim so that it lasts you longer (did you know it takes up to 10,000 litres of water to make a single pair of jeans?!), if you can’t splash out £95, New look also boasts a nice lift and shape range of denim. Our head of shopping has personally tried out the brand’s Blue Lift & Shape Jenna Skinny Jeans, £24.99, and they do feel comfy and supportive.
