As beauty buffs have been desperate to get their hands on her secret, Rochelle has finally shared what foundation she uses to achieve that long-lasting, airbrushed look – and what’s more, it’s humidity and sweat-resistant
The always-gorgeous Rochelle Humes never fails to look impeccable, whether she’s gracing the red carpet alongside her husband or simply relaxing at home. As beauty enthusiasts strive to emulate her flawless base, Rochelle has just revealed the foundation she uses to achieve that smooth, enduring finish – and we know where you can get your hands on it.
In a recent Instagram post showcasing her makeup kit ahead of an event, Rochelle let fans in on a secret: her beauty arsenal includes the Kylie Cosmetics Power Plush Longwear Foundation. This smoothing medium-coverage foundation is not only reasonably priced but is currently available at Lookfantastic with a pleasing £7.25 discount.
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Touted as a medium-buildable coverage foundation with a hydrating satin finish and lightweight feel, this Kylie Cosmetics treasure promises up to 12 hours of comfortable wear. The foundation provides a cushioning effect on the skin with medium-buildable coverage that also hydrates, resulting in a satin appearance and weightless sensation.
Its vegan formula seamlessly blends into the skin, minimising the visibility of pores, fine lines, texture, and blemishes. The foundation’s ability to withstand sweat, humidity, and water makes it an excellent choice for red carpet occasions or even days spent at home during a heatwave.
The foundation is a must-have, guaranteeing an all-day, airbrushed finish without a hint of creasing or that dreaded cakey look. With an extensive palette catering to every complexion, it’s snagging hearts for £29 at Boots and ASOS, reports OK!.
Rochelle isn’t the only fan singing high praises; Lookfantastic shoppers are similarly enamoured with the product. A glowing 5-star review reads: “I seldom leave comments, but this foundation is so amazing!!! It melts to my skin with medium coverage and feels so natural and smooth!!! I highly recommend this!!!.
Another purchaser can’t hold back their enthusiasm, exclaiming: “I love this foundation. Applies like a dream, isn’t too heavy on your skin and lasts all day.”
Joining the throng, a third customer shares: “I bought this without trying colours first. Not sure why I chose this out of all the foundations available, but so glad I did. I used a blur primer first, two coats of this and an all night setting spray and wow!! I suddenly looked like an Insta or Tiktok girl. My 65-year-old skin looked awesome, I almost didn’t recognise myself. Best foundation I have bought and I have bought loads of brands which promise all sorts of things, but this delivers. If I could give it more stars, I would.”
Yet another admirer joins in, stating: “I’ve tried sooo many foundations and this has to be up there with one of the best. Full coverage but light. Looks so good, lasts all day.”
This reviewer echoes the praise, stating: “Full coverage but not cakey at all. Lasts all day. Its flawless from morning till night.”
And another adds: “My holy grail is always my nars radiant, but I thought I’d give this a go. Day 2 in, and it’s amazing coverage and buildable. It stays all day and isn’t mattifying. It’s my new favourite!”
