Primark shoppers are loving the “elegant” and “divine” maxi dress after spotting on TikTok
Primark shoppers are praising an “elegant” dress after spotting it on TikTok. The retailer is well known for its affordable, on-trend products – and it may have a new hit on its hands.
The Paula Echevarria Lola V-Neck Maxi Dress, priced at £26, gained attention on social media; it comes in black, green or red and in sizes XS to XXL. The dress is described as an “elegant V-neck maxi dress with ruffle sleeves.”
Fashion influencer Perrie Sian (@perriesian) recently took to TikTok to share a range of products from Primark, including the maxi dress in black. The post was captioned: “Part 2 of my mega Primark try on haul!! INSANE!!”
Wearing the Paula Echevarria Lola V-Neck Maxi Dress in the clip, Perrie said: “This dress is sensational…this is insane. First of all, the fabric is so stretchy, second of all the cut here [neckline] and the cut at the back – are you actually kidding me.”
She added: “This is insane. I love the fact that they’ve lined it down to here [mid thigh] and then you’ve got the sheer layer. Just gives it that bit of an extra… extra bit of something.”
She went on to say: “This is phenomenal. If you want a black maxi dress on holiday that’s not like a satin one, that’s not a crochet one, this is insane. It’s so nice. I’m wearing a small, it fits like a dream.”
The clip racked up more than 702k views, 23.6k likes and hundreds of comments from excited shoppers. Among them, one person said: “Nicest Primark haul I’ve seen.”
A second wrote: “That first black dress – I bought it today…Looks unreal on you, so excited to wear mine!” A third added: “Got the black dress today! Love it!”
A fourth impressed shopper said: “This just doesn’t look real for a Primark haul. Everything is GORGEOUS and I can never find things.” A fifth wrote: “Oh god!! I’m literally running to Primark!!”
The praise continued, with one shopper writing: “Loving the pieces you picked! Everything looks amazing, can’t wait to see what else you’ve got in the haul.” A second wrote: “Stunning, stunning & stunning.”
A third shopper said: “Omg u look amazing in everything!!” A fourth wrote: “The black dress is amazing on you” and a fifth added: “I bought that first dress, its divine.” Another wrote: “All look so expensive and classy.”
Perrie shared the same clip on Instagram, with shoppers loving the dress on that platform too. One person said: “Love the black dress – want one.”
A second wrote: “Just wow” and a third added: “Slayy.” Another said: “I’ve just bought the black dress! It is amazing.”
A fourth comment read: “Omg get me there!!!” Another added: “Very Milan vibes.”
Primark’s full product description reads: “Make a statement in the Lola maxi dress from the Paula Echevarria range. This elegant black dress has a stylish V-neckline and delicate ruffle cap sleeves.
“Cut to a long length, it’s perfect for special occasions. Dress it up with heels, a clutch bag and chunky jewellery for a standout look!”
The Paula Echevarria Lola V-Neck Maxi Dress is priced at £26 at Primark. Shoppers can check stock levels or order via Click and Collect here.
