Beyoncé kicked off her UK shows in London last night, and fans are buzzing over her spectacular show.
The 43-year-old made performing more than 30 songs over two-and-a-half hours look effortless, launching the first of six London shows on her Cowboy Carter tour on Thursday.
With Beyoncé’s tour comes the highly-anticipated Cowboy Carter merchandise. Queen B has taken over the Spurs team shop, with half of it now full of Beyoncé-themed clothing and accessories.
One fan remarked on Reddit: “It’s all thanks to Tottenham stadium who convert half their football team’s shop into a merch shop, it’s quite unique even for the UK venues.”
Fans are in love with some of the items available, including London’s exclusive design and the iconic cowboy hats. However, others have been taken aback by the steep prices of various items.
Merch options and prices
One committed fan posted an in-depth video showing the array of merchandise available for fans to buy. Kristabel Plummer took to TikTok to show the range of merchandise available to buy, and even tried on a few pieces.
Alongside various items, such as t-shirts, vest tops, jersey shirts, hoodies and shorts, fans can also get their hands on accessories like patches, fans, hats and hair charms.
However, some fans were shocked to discover the prices of the merchandise.
One commenter said “her prices are insane,” and another added “relax with these prices plz danggg.”
Priced at £135, Beyoncé’s hoodies had fans in shock. One said: “Blood of the lamb those hoodie prices nearly sent me into oblivion.”
T-shirts, including London’s exclusive design, cost £50, in sizes S-XXL. Likewise, the vest top costs £50 too, whereas jersey shirts are available for £70 in blue, red and black.
Hair charms are priced at £20, patches at £18 and caps are priced at £45. If you want to get your hands on a cowboy hat, it will set you back either £45 or £65, depending on the design you choose.
If you fancy a pair of denim shorts, you’ll need to dish out £80. And if you’re on the hunt for a Cowboy Carter fan, these will go on sale on Saturday.
Merch store opening hours
- On show days (June 5, 7, 10, 12, 14, 16) the opening hours are 12pm to 11.30pm.
- On non-show days (June 6, 8, 9, 11 and 13) the store is open from 9.30am to 5.30pm.
- And on June 15, the store is open from 11am to 5pm.
- Be prepared to queue to access the store, choose your items and make your payment.
Sites such as viagogo, Stubhub, and Vivid Seats allow fans to buy resale tickets from other fans. However, it is important to note that ticket conditions often prohibit resale after initial purchase. Those tickets may not be valid for admittance to gigs.
Fans intending to buy tickets for live events through resale websites should check the ticket terms and conditions, to confirm whether resale is prohibited, before they buy. Ticket terms and conditions can be checked with the original seller, such as Ticketmaster or Live Nation. If resale is prohibited, tickets bought second-hand could be voided and admission to the event refused.
How to buy Beyoncé tickets now
Beyoncé tickets were first released earlier this year, with countless fans flocking to websites such as Ticketmaster and Live Nation to get their fix. Resale websites currently have the best stock of tickets available.
These websites, including viagogo, StubHub and Vivid Seats, give fans the chance to buy their most ideal tickets at the drop of a hat. That means avoiding any kind of online queues and surge pricing. In fact, some Beyoncé tickets are available at the time of writing on viagogo for around £80. That’s cheaper than some of the tickets’ face-value prices.
Here’s the links fan need now:
Many fans will not want to purchase tickets from resale websites, however, and that’s more than reasonable. Thankfully, some official retailers still have a bounty of tickets available – if you know where to look.
One of the websites with the most reliable stock of tickets is Seat Unique. The VIP and hospitality-focused website gives fans the chance to see Beyoncé with added bonuses.
Whether that’s all you can eat and drink, early access, after-parties, premium seating, box views, or goodie bags, Seat Unique has it all covered. Here’s the link:
Finally, fans can also still look at major retailer Ticketmaster for tickets. While this website sold out of certain tickets upon release day, there may still be some available up to the gigs in question.
Here’s the link:
Beyoncé Cowboy Carter tour dates
- June 7, 2025 – London, UK– Tottenham Hotspur Stadium
- June 10, 2025 – London, UK – Tottenham Hotspur Stadium
- June 12, 2025 – London, UK – Tottenham Hotspur Stadium
- June 14, 2025 – London, UK – Tottenham Hotspur Stadium
- June 16, 2025 – London, UK – Tottenham Hotspur Stadium
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