Beyoncé merchandise, prices, and how to get yours without a ticket

Staff
By Staff

Beyoncé fans can buy merchandise from the star’s current venue, Tottenham Hotspur Stadium, without having a ticket.

LONDON, ENGLAND - JUNE 7: Beyonce fans, also known as the "BeyHive", queue in the rain for entry at Tottenham Hotspur Stadium ahead of her second performance on June 7, 2025 in London, England. The more dedicated fans of singer Beyonce are known as "The BeyHive" have turned out en masse to her Cowboy Carter tour, dressing in chaps and cowboy hats in tribute to the singer. Beyonce is performing for six nights at the Tottenham Hotspur Football Stadium, appearing on stage with her daughters Blue Ivy, 13, and Rumi, 8. (Photo by Alishia Abodunde/Getty Images)
Beyoncé fans can line up for the merch stand now.(Image: GETTY)

Beyoncé has finally kicked off her Cowboy Carter tour in the UK with some enormous shows at London’s Tottenham Hotspur Stadium. And while fans have enjoyed seeing the star hit the stage, there is of course more to the day out, namely: Merchandise.

Merch has become an integral part of the concert-going experience. And while Beyoncé has put a lot of care and attention into her concert (complete with flying neon horseshoes) she has also focused in on her merchandise stand.

The collection of goodies has a huge amount of options, including many tee-shirts, vests, jerseys, hair charms and more. Be prepared to pay a pretty penny, however.

The cheapest item on the list is £18 – the Cowboy Carter patches – the most expensive item on the list is the zip-up hoodies, reaching prices of £135. We’ve got the full list below.

Beyoncé tickets are available to buy now

Prices vary

viagogo

Buy Beyoncé tickets here

The star is heading to London to perform her Cowboy Carter tour.

LONDON, ENGLAND - JUNE 7: Beyonce fans, also known as the "BeyHive", queue in the rain for entry at Tottenham Hotspur Stadium ahead of her second performance on June 7, 2025 in London, England. The more dedicated fans of singer Beyonce are known as "The BeyHive" have turned out en masse to her Cowboy Carter tour, dressing in chaps and cowboy hats in tribute to the singer. Beyonce is performing for six nights at the Tottenham Hotspur Football Stadium, appearing on stage with her daughters Blue Ivy, 13, and Rumi, 8. (Photo by Alishia Abodunde/Getty Images)
Beyoncé’s merch stand is open now.(Image: GETTY)

Beyoncé Cowboy Carter Merchandise – Full list

Beyoncé’s Cowboy Carter merchandise has a massive amount of options available for fans to choose from. This includes the aforementioned patches, hoodies and hair charms, but also denim shorts, hats, vests, and more.

While some of the prices may be a little high, these gigs are the only places fans can buy merchandise for the star’s Cowboy Carter tour.

Here’s the full list:

Beyoncé merchandise and prices

  • T-Shirts (multiple styles) – £50
  • Vests (multiple styles) – £50
  • Jersey (blue, red and black) – £70
  • Zip-up hoodies – £135
  • Pack of hair charms – £20
  • Pack Cowboy Carter patches – £18
  • Hats – £45 – £70
  • Denim shorts – £80

What’s more, Beyoncé’s merchandise store at Tottenham Hotspur Stadium is open for everyone – regardless of if they have tickets to the upcoming concerts. That means any fan can attend, buy their merch, and leave without being stopped by security.

On show days, including June 5, 7, 10, 12, 14 and 16, the merch store opens at 12pm midday. It will remain open until 11:30pm.

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On days between concert days, the store opens at 9:30am. It will remain open until 5:30pm.

There have been reports of queues throughout each of the days, though. So fans buying their own merch ought to expect to wait in line before they get in.

How to buy Beyoncé tickets now

Beyoncé tickets are also available for fans who have not yet bought access to the Cowboy Carter tour. These are mostly through resale websites.

Websites such as viagogo give fans the chance to buy their ideal tickets, including seated, standing, and everything in between. Here’s the list fans need:

VIAGOGO – Buy Beyoncé resale tickets here.

STUBHUB – Buy Beyoncé resale tickets here.

VIVID SEATS – Buy Beyoncé resale tickets here.

Otherwise, official tickets are also available from Seat Unique. This retailer gives fans the chance to buy VIP and hospitality tickets with added bonuses – including complimentary food and drink, early access, and more.

SEAT UNIQUE – Buy Beyoncé tickets with VIP and hospitality here .

HOUSTON, TEXAS - DECEMBER 25: Beyoncé performs at halftime during an NFL football game between the Baltimore Ravens and the Houston Texans, at NRG Stadium on December 25, 2024 in Houston, Texas. (Photo by Brooke Sutton/Getty Images)
Beyoncé is finally on tour in the UK.(Image: GETTY)

Beyoncé Cowboy Carter UK tour dates

  • June 5, 2025 – London, UK– Tottenham Hotspur Stadium
  • June 7, 2025 – London, UK– Tottenham Hotspur Stadium
  • June 10, 2025 – London, UK – Tottenham Hotspur Stadium
  • June 12, 2025 – London, UK – Tottenham Hotspur Stadium
  • June 14, 2025 – London, UK – Tottenham Hotspur Stadium
  • June 16, 2025 – London, UK – Tottenham Hotspur Stadium
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