Spain has long been the favourite holiday hotspot for Brits. But with rising prices and furious anti-tourism protests, sunseekers are taking their suitcases elsewhere
For decades, Brits have been flocking to Spain in search of sun and sangria – but there’s been a notable shift in recent times that’s driven beach lovers elsewhere.
Overtourism protesters have been taking to the streets in Barcelona and the island of Majorca recently, brandishing water pistols against holidaymakers.
Spain has been at the forefront of the anti-tourism protests currently sweeping Southern Europe. Campaigners are calling upon local and central governments to adequately regulate the industry. They have also taken issue with firms such as Airbnb, which they claim are pushing up rents.
Meanwhile, rising costs and packed beaches have been driving British travellers away from popular Spanish resorts, in search of affordable tranquillity elsewhere.
Back in 2024, Spain hosted a record 84 million international visitors, compared with 83 million in 2019, but it’s expected this could well change this summer, with sunseekers instead making a beeline for a lesser-known hotspot with plenty to offer.
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Greek travel experts at Ionian Island Holidays have now revealed that more Brits are opting to travel to Greek islands such as Thassos, Lefkada and Agistri, the Daily Star reports. Here, they can relax for less while enjoying all the authentic local charm these picturesque islands have to offer.
With scenic beaches and unique cultural gems, you can be assured of a memorable stay. Best of all, this little slice of paradise won’t cost you the earth, and you could well find yourself gazing out across the ocean with a £1 or £2 pint in hand.
According to a spokesperson for Ionian Island Holidays: “British holidaymakers are craving a slower pace and better value. Greece’s smaller islands offer both—plus hospitality and scenery that rivals any postcard.”
The travel company has noted a significant upturn in bookings for these destinations, particularly during shoulder seasons such as May, June and September.
Travellers can enjoy evenings out at family-run establishments where they can expect a warm welcome, and likely a complimentary glass of ouzo. The spokesperson revealed: “Many of these tavernas have been in families for generations. They care more about welcoming guests than maximising profit.”
Thrifty foodies will be in their element, on the islands of Kalymnos and Agistri, where it’s not unusual to order Meze dishes of grilled vegetables, fried cheese or seafood for under €5 (£4.30), washed down with a 500ml draught beer or a carafe of house within the region €1.50 and €2.50 (£1.30 to £2.10).
You can also enjoy classic Greek mains such as moussaka or souvlaki for €6 to €9 (£5 to £8), with many tavernas focusing on fresh, quality local ingredients. Expect fish caught in the nearby harbour, homegrown herbs, and locally pressed olive oil.
Ionian Island Holidays shared: “It’s not just cheap—it’s authentic. These aren’t tourist menus; they’re cooking for neighbours, too.”
For just £25 to £35 per night, you can book yourself a double room at a guesthouse on Thassos or Lefkada. However, the focus here is on a community feel, which locals and visitors alike hope to protect.
Ionian Island Holidays continued: “Visitors often say they feel like they’re in a real community, not a tourist zone. That authenticity is priceless.”
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