SheerLuxe has been recognised with two major awards in the digital publishing sector, taking home ‘Best Online Brand’ at the AOP Awards and ‘Digital Brand of the Year’ at the PPA Awards. In a further win, Charlotte Collins, the platform’s editor-in-chief, was named ‘Editor of the Year’ at the AOP Awards.
The brand, originally founded in 2007 by Georgie Coleridge Cole as an online shopping guide, has evolved into one of the UK’s most influential digital lifestyle publishers. These accolades highlight SheerLuxe’s continued innovation, editorial strength and ability to connect with modern audiences.
As the winner of both digital brand categories, SheerLuxe has reinforced its status as a frontrunner in online publishing. The brand saw its digital audience reach 5.5 million in 2024—up 266% in just two years—by focusing on first-party data and genuine audience engagement, giving it an edge over legacy media brands.
The company’s multi-channel strategy has played a key role in this growth. With 560,000 newsletter subscribers (a 27% rise in two years), the brand boasts strong engagement figures, including a 62% open rate and a 9% click-to-open rate. An impressive 90% of users engage with SheerLuxe three times a week.
Its social presence is also booming. Viral behind-the-scenes content has pulled in 3.4 million views and 192,000 likes, while TikTok has grown by 2,709% since its 2022 launch. Instagram followers increased by 149% during 2024 alone.
At the centre of this success is a people-first philosophy. SheerLuxe’s team is committed to building strong relationships with its community and crafting content that feels authentic, trend-aware and forward-thinking.
Charlotte Collins’ recognition as Editor of the Year celebrates not only her editorial achievements but also her role in developing a truly collaborative team culture and steering the platform’s multi-format editorial vision.
Her influence stretches beyond content creation. Charlotte’s leadership has driven measurable sector growth, new commercial partnerships and bold editorial campaigns. She leads with a data-first mindset and a sharp understanding of modern consumer behaviour.
With its distinctive voice, diversified income streams and growing audience loyalty, SheerLuxe continues to shape the future of digital publishing.
Georgie Coleridge Cole, founder and CEO, said:
“Eighteen years since we launched, it’s incredibly rewarding to win ‘Best Online Brand’ at the AOP and ‘Digital Brand Of The Year’ at the PPAs. Our team works tirelessly to grow our network and achieve commercial success while consistently delivering best-in-class online content. This award is a huge testament to the brand we’ve become.”
Charlotte Collins, editor-in-chief, added:
“I’m thrilled to have been selected as AOP’s ‘Editor of the Year’. Spending every day working with the hardest-working team is the most rewarding part of the role, and I’m thrilled that our dedication to creating exciting, engaging digital content has been recognised.”
