Bohomoon is a viral jewellery brand that’s gained a huge following on Instagram – our shopping writer Eve Rowlands shares why she loves it
Although fashion icon Coco Chanel mused ‘before you leave the house, look in the mirror and remove one accessory’, I’m quite the opposite in that I feel more is better when it comes to jewellery.
Recently, I’ve been on a mission to enhance my collection of earrings, rings, necklaces and bracelets with staple pieces that I can wear repeatedly, safe in the knowledge they won’t stain my skin a delightful shade of green after hours of wear.
When I was younger, I would typically opt for the classic high street choices of Lovisa and Accessorize (they provided cheap and cheerful items that ultimately tarnish), but I recently decided to mature and place an order with a brand I’d seen all over my social media, whose golden accessories are renowned for being water, sweat and tarnish-proof: Bohomoon. Plus, they even have celebrity backing with the likes of Camila Cabello being spotted in their earrings.
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Now, I am a summer girl through and through and love spending my time in the sea so I needed to find some pieces that I wouldn’t have to remove every time I went for a swim and wouldn’t turn green after one use. And while I adore the likes of Abbott Lyon – I’m the proud owner of its ‘E’ initial necklace – and would love to invest in some pieces by Ateola and Astrid and Miyu at some point, their price point is just a bit too steep for me (unless it’s a payday treat).
However, Bohomoon appears to strike a happy balance with decent quality stainless steel jewellery that isn’t likely to fade while being relatively affordable – most items are under £35 and the brand is currently offering a 3 for 2 promotion using the code 3FOR2 at checkout. Even better, its outlet has pieces for just £10 – although ‘once it’s gone, it’s gone’.
I’ve been wearing Bohomoon pieces non-stop since I ordered my first earrings a few months ago – since my collection has grown – and at every event I attend, whether it’s a wedding, brunch or a walk with friends, my new accessories have drawn compliments, reports OK!.
My simple earring stacks have barely left my ears except for a few hours to keep them properly sanitised. Wanting a bit of consistency in my jewellery, I treated myself to the brand’s Spirit Hoop Earrings, Halo Opal Studs and the Amanda Opal Studs – all of which cost £10, totalling £30.
While the studs are beautifully bohemian, featuring a mermaid blue lab fire opal gem encased in gold, the hoops have a crescent moon hanging from the small huggies. They hold a bit more interest thank your bog standard plain silver or gold studs for me and that’s a big win.
They haven’t turned my ears green at all either – and I’ve worn them in the shower, sea and even during the recent heatwaves. They’re still as fresh as the day I got them.
While I’ve had no issues with these earrings, one shopper did note on the brand’s website that the studs appear a ‘little whiter than expected’ rather than bright blue I found, and the hoops’ clasps are ‘a bit tricky to click in’. For me, this just ensures they’ll stay put.
When I’m attending a more glamorous event, I usually switch out the hoops for something a bit bolder, like the brand’s Tamara Hoop Earrings, £26, (spotted on Camila Cabello) which have a wavy texture that makes them stand out, and a stud fastening, making them easy to put on and take off.
For those willing to splurge a bit more on earring stacks, one brand – a favourite among celebrities like Molly-Mae Hague – is Astrid and Miyu. Their cosmic-inspired earrings offer a sparkling, red carpet-worthy look that doesn’t overshadow or draw too much attention away from any outfit.
As for rings, I find myself drawn to textures, patterns and fun, thematic styles – as well as mixing and matching silver and gold. So Bohomoon’s £28 True Love Ring and £25 Aliah Ring fit perfectly into my rotation (which includes an unbranded classic holiday silver wave ring, opal stone ring with a rope style gold band and a textured hammered effect silver band – Aalto – which has waves etched into it from a Welsh jeweller called Spiral Sheep Designs).
Both rings have unique hammered and moulded designs that aren’t ‘clean girl aesthetic’ and add a bit of personality, which is something I look for in my jewels.
They’re lightweight too, so they don’t feel overly heavy when worn, which is always a bonus.
When it comes to necklaces, I do love a good bit of layering and have recently found myself attracted to necklaces featuring initials (a big trend lately), for a personal touch. Bohomoon’s Luxe Initial Necklace, priced at £26, is a fantastic way to embrace this style without it being too conspicuous.
The initial is welded onto a gold rectangle with sun-ray accents and a textured background. It’s not overly large either, so it won’t dominate the outfit, but rather adds a complimentary flair. I typically pair it with the Herringbone Choker necklace, priced at £22.
Of course, for those who prefer a standalone initial necklace, Abbott Lyon’s Personalised Initial Necklace can be further personalised by adding the wearer’s birthstone. The necklace features the initial as a capital letter and costs £89. Choose from 14-16 inch, 18-20 inch and 22-24 inch.
Edge of Ember – a brand loved by Meghan Markle – also offers a range of these style of necklaces, with its version of the initial necklace currently priced at £95. It’s worth noting that the Abbott Lyon necklace is made from 18K gold plated stainless steel while Edge of Ember’s version is 18K gold-plated recycled sterling silver, which explains the slightly higher prices.
To view Bohomoon’s jewellery range, visit their website here.
