Inside ‘posh’ UK seaside town where chains are banned and you can’t get a Costa

Staff
By Staff

This idyllic coastal town boasts a high street brimming with independent shops and cafes that ooze exclusivity all set against the a picturesque golden sand beach.

Aerial photo from a drone of Southwold Lighthouse on the Suffolk Coast, UK. Captured one early morning in June 2024.
The town has fended off fast food and high street chains like Costa and Waterstones(Image: Aerial Essex via Getty Images)

Southwold, in Suffolk, is often referred to as ‘Chelsea-on-Sea’ due to its exclusive atmosphere – and locals have worked hard to keep it that way, by banning big-name chains.

This idyllic coastal town boasts a high street brimming with independent shops and cafés that ooze exclusivity, all set against a picturesque golden sand beach.

It’s earned its stripes as one of the most stylish villages in the UK, with a town council dedicated to preserving its charm by fending off fast food and high street chains like Costa and Waterstones.

However, a compromise was reached with Waterstones, which was given the green light to open under the caveat that it would retain the moniker of its former incarnation, Southwold Books.

Bird's eye view of Southwold seafront, Suffolk, England, United Kingdom
Southwold in Suffolk is famed for being one of the UK’s poshest villages(Image: Getty Images)

Venturing through Southwold, you’re greeted with an array of unique businesses, including the exquisite Amber Shop with its specialisation in amber jewellery complemented by an engaging museum.

The local lighthouse, a magnificent structure erected in 1890, stands as one of the village’s iconic landmarks, featuring a powerful 150-watt lamp that shines for 24 nautical miles. This historic beacon even offers tours thanks to the Adnams Brewery, much to the delight of visitors.

Southwold Pier epitomises traditional British seaside pleasure, where model yacht regattas take place on its boating lake, continuing a Victorian-age legacy.

Lighthouse and St James Green in Southwold
(Image: P A Thompson via Getty Images)

At the pier’s end, you’ll stumble upon an eccentric assortment of coin-operated arcade machines, the brainchild of artist and engineer Tim Hunkin, with paddle steamers frequently seen mooring nearby.

The Southwold Museum invites guests to delve into the town’s rich heritage, displaying a variety of exhibits on its local and natural history.

Southwold boasts a colourful past, with famed author George Orwell spending his formative years in the town during his adolescence and again in his 30s, penning some of his renowned works there.

Dawn at Southwold Pier, Suffolk, England.
At the pier’s end, you’ll stumble upon an eccentric assortment of coin-operated arcade machines(Image: Getty Images)

Like many seaside towns, Southwold’s primary allure is its idyllic beach, boasting golden sands overlooked by charming, colourful beach huts. Despite some holidaymakers suggesting the town is losing its charm, it continues to draw a multitude of visitors captivated by its unique charm.

For those keen to fully embrace the Southwold experience, a double room at the town’s Amber House can be booked for approximately £85 per night.

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