AA Power Marketing, the innovative agency founded by entrepreneurial siblings Diana and Norberto Abreu, has entered into a strategic partnership with leading Spanish skincare brand Eberlin Biocosmetic. With over 40 years of expertise and a footprint in 22 countries, Eberlin is now poised to make its official debut in the UK market.
This collaboration positions AA Power Marketing at the forefront of Eberlinâs UK expansion, taking responsibility for brand strategy, training programmes, and local market adaptation. The partnership aims to enable beauty professionals across the UK to introduce Eberlinâs powerful homecare systems, delivering enhanced client outcomes and boosting business profitability through targeted skincare solutions.
âWeâre thrilled to introduce Eberlin Biocosmetic to the UK,â said Diana Abreu, Co-Founder of AA Power Marketing. âTheir science-backed formulas and holistic philosophy bring something truly special to the professional beauty space. Our mission is to help Eberlin resonate with UK professionals and consumers alike while equipping clinics and salons with the tools to thrive.â
As part of the partnership, AA Power Marketing will focus on educating practitioners in Eberlinâs methodologies, crafting a UK-specific training model, and developing messaging that speaks directly to British professionals and consumers. The goal is to drive long-term growth, adoption, and strong market integration.
Eberlin Biocosmetic CEO Fernando Lareu highlighted the importance of market adaptation: âWith over 40 years of history and presence in 22 countries, Eberlin Biocosmetic has always made it a priority to adapt to the culture and business style of each market.
“In the UK, weâve entrusted AA Power Marketing to guide our integration, as they deeply understand both the consumer mindset and the professional beauty landscape. Through this partnership, we are confidently aligning our products and services to local needs, helping beauty professionals increase their service value and sales through high-quality, results-driven skincare.
“This collaboration offers us the fastest, most effective route to enter the UK market with the right marketing, education, and sales approach from day one.â
This strategic partnership brings together Eberlinâs scientific expertise and international credibility with AA Power Marketingâs local insight and tailored execution â a combination that promises to reshape the landscape of professional skincare in the UK.