Amazon Prime Day dates revealed as popular event returns with epic deals

With just weeks to go until Amazon Prime Days, here’s everything you need to know about the shopping event

The return of summer not only means basking in the sunshine with an Aperol in hand to get a sun-kissed glow, or spending as much time outdoors to make the most of the summer’s heat – although that’s a big plus. For us shopping writers and bargain hunters, it means the reawakening of one of the industry’s most anticipated events, Amazon Prime Day, which sees thousands of deals on a whole host of household, work, play and other miscellaneous items.

Each year, the shopping giant drops a series of pretty epic reductions that make treating ourselves to a new beauty gadget, hair styler, vacuum cleaner, coffee machine, pair of trainers, sandals or even mobile phone that little bit easier on the purse strings.

Prime ‘Day’ this year is extended to more than just one day and for the first time will last for 96 hours. In 2025, the 4-day event will take place between Tuesday, July 8 and Friday, July 11, starting at 00:01 on July 8 and ending at 11:59pm on July 11.

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Similar to just some of the popular deals of years past, the shopping event will see discounts on massive brand names such as like Bose, De’Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos.

What’s new in 2025?

New for this year, Amazon is introducing a dedicated page ‘Today’s Big Deals’, which will feature daily themes curated exclusively for Prime members, including limited-time ‘New Deal Drop’ deals which will launch at midnight each day of the extravaganza. Of course, those eligible for access to these deals must be Prime members.

It will also run for double the time, lasting four days running from July 8 to July 11.

How to sign up to Amazon Prime?

Those wanting to sign up for the event don’t need to fully commit either as they can start a free trial at amazon.co.uk/primeday to take part. The free trial lasts for 30 days and during this time they can enjoy fast and free delivery along. To stay on, it’ll cost £8.99 per month or £95 per year. Young adults aged 18-22 can also become a Prime member to enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year.

If July 8 is too far away, Amazon runs some pretty impressive deals throughout the year with discounts on some popular brands currently running.

Current Amazon Deals worth looking at

With the next heatwave in our midst, Amazon has reduced the price of this Bladeless Personal Fan which is to be worn around the neck by 45%. Down from £35.99 to £19.66, it comes in four different colours and has three different speeds – for different levels of sweltering heat.

For something a little more permanent to help us keen cool in the warmer weather, especially when working from home, the Dreo 42 Inch Pilot Max Smart Tower Fan, 25dB Quiet Cooling Fan has 20% off for a limited time and now costs £127.49 instead of £159.99.

The oscillating electric fan has four different modes and can be controlled via a remote control or the Dreo app. ‘Quieter than ever imagined’, the fan has optimized air outlets and ultra-wide 120-degree cooling enable Dreo Pilot Max bladeless fan to circulate mind-blowing cool around the whole room.

With a 4.7 star rating, shoppers have raved they are ‘super impressed with just how good this fan is’. One person said the fan was a ‘true game-changer in the realm of cooling solutions’.

For those happy to spend a little bit extra for a fan that does more, the Shark FlexBreeze Pro Mist Indoor & Outdoor Fan & Outdoor Misting System , which is down to £219.99 from £249.99. Built with a feature that can also spray a mist of water alongside the fan, making cooling down in a heatwave way easier, it’s a nifty device that’ll help you save on your water bill with no need to set the hose up outside to keep cool whilst sunbathing.

Amazon Prime Day often throws up some good deals on mobile phones too but if desperately needing a deal now, Samsung’s Galaxy A16 4G Android Smartphone is down by 18% for a limited time only and now costs £139 instead of £169.

The phone comes with multiple cameras (a 50MP Main Camera, a 5MP Ultra Wide Camera for landscapes, a 2MP Macro Camera for close-ups and a 13MP Front Camera for selfies), 128GB storage, a 3-year manufacturer extended warranty and three different colours.

Heading to a festival this year? To avoid phones, fans and any other electrical device losing power, a battery power bank is a good investment and this INIU 140W 27000mAh Portable Charger, which usually retails at £92.98 is down to £67.99. Coming in six different colours including red and yellow, the battery pack has ‘super fast’ charging and can even handle bigger devices such as laptops.

Need a brand new vacuum cleaner but haven’t been able to splurge full price on some of the better brands? Shark’s Cordless Stick Vacuum Cleaner with Anti Hair Wrap has had £100 knocked off its price on Amazon and now costs £179.

Made with anti-hair wrap technology – ideal for those with pets who have both long and short hair – and 40 minutes running time, the vacuum cleaner is crafted with a flexology wand to help get into the nooks and crannies regular devices can’t reach.

It can also transform into a handheld hoover for when the car, stairs or sofa needs cleaning.

Highly recommended by a large portion of Amazon shoppers, one happy customer cited: “I am very impressed with my purchase. Most of my home is carpeted and previous cordless models have been pretty useless. Find this to be very good suction, easy to manoeuvre and fold. I like how it will automatically change to hard floors in kitchen and bathroom without me having to alter switches, not too heavy for me at 76 years old and can carry upstairs easily. It lasted me 45 minutes on a full charge. And a 5 year warranty included. Would highly recommended.”

Someone else added: “This is a cracking multi-functional hoover for your household. What you notice first is the blade type rollers rather than traditional brushes. This is quite innovative and stops long hairs clogging the system. Next the bendy arm which is pretty cool and easily enables you to reach under furniture with little bending, handy for my old knees. And finally, it converts nicely into a handheld device which is great for stairs, nooks and crannies and the car boot etc. Charging is via a simple wired adaptor with no mounting dock.

“I have found this to be a great item with long battery life and excellent “hoovering” performance over hard and soft floors with no crevice or corner out of bounds. It is fairly easy to empty the good sized bin though storage isn’t so elegant as the extra tools need to be stored separately in the bag provided but I would much rather have them than not.”

Although others deemed it a bit ‘overpriced’ for its features (although, this may not be the case whilst on sale). One person left a three star review and said: “The power is not very strong. It does the job, but once a month I still take me older vacuum cleaner to vacuum properly.

“It can’t stand up straight when in use, but has to lean against a wall when moving items to vacuum. Not too impressed, especially if you are used to a stronger machine.”

If £179 is a little steep, VAX’s Pace Cordless Vacuum Cleaner has been reduced to £119.99 down from £179.99 and has a range of similar features to Shark’s, such as use on carpets and hard floors, cordless power and a 40 minute run time.

Amazon’s Prime Days often have some pretty good deals on beauty and hair care products, including hair dryers, straighteners curlers and more. But ahead of time, for those needing a new styler now, Amazon has reduced the Shark SpeedStyle Hair Dryer (with four different attachments) by 25% making the device £134.99 instead of £179.99.

Also on sale are the ghd Gold Hair Straightener & Styler, which have been reduced to £132.25 down from £189. This price beat’s Lookfantastic’s £151.20 and Boots’ £154.99. The price just about beats Cloud Nine’s £30 off deal which sees its renowned Touch Iron reduced from £189 to £159.