The upgrades in Asda cafes will include digital ordering screens and table ordering service, alongside a new menu which will include pizza options and other items
Asda has announced plans to refurbish 180 of its in-store cafes as part of a £180million investment. The upgrades will include digital ordering screens and table ordering service, which will be available alongside manned tills.
A new menu will also be introduced with new dishes including smashed avocado on toast, katsu chicken curry, topped salad bowls, wraps and a new sharing range that includes nachos and loaded fries.
Asda pizzas will also become part of the new menu with customers able to choose a full 12″ pizza or individual slices, including margherita, pepperoni, American sizzler, spicy chicken, meat feast, ham and mushroom or veggie supreme.
New drinks added to the menu include flavoured iced coffees, as well as a selection of cakes. Old favourites such as full English breakfast, fish and chips, lasagne, jacket potatoes, burger and chips will still be on the menu.
The refurb, led by partner Compass Group will begin this month and is expected to be completed by the end of October. Asda has confirmed its popular Kids Eat for £1 deals will remain available.
Some of the options for children include penne pasta with meatballs and a vegan hidden veg pasta meal, alongside fish fingers, chicken nuggets and the all-day breakfast.
Ian McEvans, Vice President of Commercial Food at Asda, said: “Cafes are an important part of the shopping experience for many of our customers, and this significant investment alongside allows us to bring a new look and feel, as well making improvements to the service and a refresh of the menu.
“We have continued to demonstrate our commitment to our cafes over the years with popular deals like the Winter Warmer and Kids Eat for £1 meal deals, and this investment marks another exciting milestone moment for us on our journey and underpins our continued commitment to ensuring Asda is set up for long term success at the heart of communities.”
Andrew Jones, Managing Director, Compass Group added: “It’s great to continue our longstanding partnership with Asda, expanding to work across more stores and enhancing the offer with a significant rebrand and investment.
The upgrade programme is set to introduce new technology, menu innovations and a new look and feel within the cafes. We look forward to getting started and our continued work together to serve the Asda customer.”
It comes after Asda opened its first stand-alone George concept store in Leeds. The shop features George clothing, home and garden ranges from the supermarket and is located in the Crown Point Retail Park.
Asda wants to replace all its existing Asda Living stores with this new format. Highlights include the George Spring/Summer 2025 collection, as well as children’s ranges from Erica Davies and Billie Faiers, plus the latest At Home with Stacey Solomon Spring/Summer collection.
