Beauty fans are rushing to stock up on Primark’s Vitamin Enriched Moisturising Primer, which they say is a budget-friendly dupe for the cult-favourite Bobbi Brown Face Base
Beauty fans have been raving about Primark’s £4.50 Vitamin Enriched Moisturising Primer, hailing it as a budget-friendly dupe for Molly-Mae Hague’s favourite Bobbi Brown Face Base primer.
The Bobbi Brown primer, which retails for £50 for 50ml, has long been a cult favourite among makeup enthusiasts for its luxurious formula packed with shea butter, vitamins B, C and E. It’s become a staple in many beauty routines, including that of Love Island star Molly-Mae, who has raved about the primer’s ability to create a smooth, flawless base.
However, the steep price tag of the Bobbi Brown primer has many shoppers looking for more affordable alternatives. Enter Primark’s budget-friendly version, which TikTok users claim is “exactly the same” as the high-end original.
One user, @mercjessica_x, shared a video of her local Primark store fully stocked with the dupe, captioning it: “Primark finally have the Bobbi Brown dupe!!!” Beauty enthusiasts were quick to flock to the comments, expressing their excitement over the £4.50 Vitamin Enriched Moisturising Primer.
At just 10% of the price of the luxury one for 45ml of product, fans have been clearing the shelves. “This is the Bobbi Brown one I use but like £40 cheaper,” commented one enthusiastic shopper. “Omg I’ve been trying to find this for so long,” exclaimed another.
Other TikTokers who have tried the Primark primer can’t stop raving about it. “@saraholivia6 said it has the “same consistency and finish” as the Bobbi Brown version, while “@rachelmcbride_” noted it has the “same unreal lemon smell!”
The £4.50 Primark primer initially went viral last year, quickly flying off shelves. But now it’s back in stock, and beauty fans are rushing to scoop it up.
TikToker Beth Wainwright told her followers: “This [Primark dupe] smells like the Bobbi Brown one, exactly. This feels like butter. Wow, this feels so luxurious. I can’t believe this was £4.50.”
TikToker Alicia Land also agreed, telling her 25,500 followers: “I think if I had to do a blindfolded test I would really really struggle to see the difference. (…) The smell, the texture, the way that it’s making my skin feel is identical to the Bobbi Brown one.”
With rave reviews and a wallet-friendly price tag, it’s no wonder the Primark dupe has become a must-have for savvy makeup lovers. Whether you’re a fan of Molly-Mae’s glam look or simply seeking a luxurious primer on a budget, this £4.50 find is sure to become a staple in your beauty routine.
Aldi ‘s £5.99 dupe for Bobbi Brown’s Vitamin Enriched Face Base has also proved popular. One fan tweeted: “I’ve finally found it! The @AldiUK dupe to Bobbi Brown’s Vitamin Enriched Face Base. Ingredients are near on identical!! Don’t walk…Run to Aldi!! This is a must have!!!”
Aldi replied to the tweet, cheekily writing: “Oh, you mean our original Lacura Vitabase Moisturising Primer? We hope you’re loving it.”
