Tyre manufacturer Bridgestone has warned drivers to avoid buying some budget tyres – often made in China – which can prove to be a false economy in the long-run
Bridgestone has sounded the alarm for drivers considering cheap Chinese-made tyres, warning that such budget options could lead to higher costs and compromised safety over time. As motorists grapple with soaring vehicle running costs, many are tempted by the cheaper price tags on Chinese tyre brands.
Yet Bridgestone’s chief technical officer for the West, Emilio Tiberio, has voiced concerns, stressing that initial savings may actually jeopardise safety: “With price, there is always a debate. The price and cost of Chinese tyres do not match. If we look at performance, we see when it comes to critical aspects like stopping, you’re in trouble.
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“They’re attractive from a cost perspective, but most consumers are simply unaware of their quality.”
Mechanic chain Kwik-Fit reports that opting for premium over budget tyres can mean a difference of up to £320 per set for larger wheels, reports the Express.
Motoring experts concur, pointing out that while pricier tyres might hit your wallet harder initially, they’re made from superior rubber that not only extends tread life but also enhances road grip, slashing the risks of skidding in dodgy weather and shortening braking distances.
Gary Powell, technical manager for Bridgestone, pointed out that top-tier tyre brands are more likely to pour resources into innovation aimed at cutting emissions and boosting efficiency.
He said: “Bridgestone’s tyre technology has evolved considerably over the last couple of years alone. When we talk about budget tyres representing a false economy, we have so much more to elaborate on than ever before.
“For example, our Turanza 6 offers best-in-class wet performance, superior mileage and improved fuel and energy efficiency. The benefits are clear and with the automotive industry undergoing such a huge change, motorists are more keen than ever to learn more.”
To demonstrate their capabilities under various conditions, all new tyres intended for use on cars and vans must come with an EU Tyre Label.
These labels, akin to the energy ratings found on household appliances, assign a grade from A to G to tyre models based on their wet grip performance and impact on vehicle fuel efficiency.
Drivers can also refer to these labels to gauge the noise level of a tyre set, with many high-end options proving significantly quieter than their budget counterparts.
