A new study has found a whopping 75% of Gen Z-ers would ditch clubbing for another surprising hobby
A new study suggests the next generation will end clubbing once and for all – in favour of a very surprising hobby. The study found that 75% of Gen Z-ers would rather visit an art gallery then go to a nightclub at the weekend.
This comes as 85% of the same age group reported art as one of their biggest interests. But it’s not just the younger generation proving they’re art obsessed, as the Samsung study of 2,000 Brits found.
Of those quizzed, 62% said they’d rather look at art than watch sport on TV and more than half (51%) admitted they’d prefer to hit up a gallery rather than go shopping.
The study was conducted as the tech giant mischievously rolled up to one of London’s trendiest boot fairs to show off their own good deal. Samsung turned up to the car boot sale in Birchmere Park with its art TV, The Frame.
The state-of-the-art device doubles as a picture frame when at rest, allowing owners to display more than £4.7billion-worth of art in their home for £849.
Samsung stunned weekend shoppers by proudly displaying its Frame device among bric-a-brac and vintage goods, offering boot sale treasure hunters the chance to pick up the art deal of the century.
The Frame democratises art for all with more than 4,000 art works to choose from via the Samsung Art Store alongside its monthly offering of free art.
This offers users a curated mixture of art from some of the world’s most famous art galleries and museums as well as upcoming artists.
It includes works from some of the most renowned artists in the world including Monet, Van Gogh and Matisse to name just a few – even the greatest art lover would struggle to view all the masterpieces featured in person during their lifetime.
The study also reveals that Brits are clearly art aficionados, as 55% revealed they have a favourite painting.
Da Vinci’s Mona Lisa, Van Gogh’s Sunflowers and Da Vinci’s last supper are revealed as the nation’s favourite artworks, followed closely by Van Gogh’s Starry Night and Munch’s The Scream.
When it comes to decorating with art, 64% wish they had more cash to splash on artwork to spruce up their homes, while 40% say they’d pick spending money on art over clothes and shoes.
The Frame and The Frame Pro enables you to display your personal art choices as well as offering a premium TV viewing experience through either its QLED or Neo QLED screen and Pantone-verified colours.
This means it shows every detail, whether you’re displaying art or watching the latest movie.
Sofia Monteiro at Samsung Art Store said: “We know we’re a nation of art lovers, so with The Frame we want to make sure more have access to some of the greatest works of art the world has to offer.
“Alongside a first in class viewing experience, The Frame offers the nation the chance to display more than 4,000 works of art from partner galleries around the world, a deal worth telling your friends about.”
Samsung The Frame and the new The Frame Pro both boast glare-free matte displays and can display artworks in true, vivid colour, resulting in an authentic art viewing experience in any home.
The Frame Pro owners can also eliminate clutter with a wireless connection that means you can plug in your gaming console and your set-top box up to 10 metres away from your TV, leaving your masterpiece uncluttered and cable free.
