A man has shared his thoughts after buying a bottle of water and some ice from Erewhon, one of the world’s most expensive supermarkets, and people cannot believe the price
Who would fork out a hefty sum for the creÌ€me de la creÌ€me of crystal-clear iced water? A food critic dared to splash £60 at one of the globe’s priciest supermarkets to give us the lowdown. We all fancy a little indulgence every once in a while – whether it’s a pampering spa day, a night out or finally purchasing that long-coveted item. For many, shelling out on top-notch food supplies is the ultimate luxury. For us Brits, Marks and Spencer or Waitrose are the go-to choices for high-end groceries, but stateside, Erewhon Market is where the posh nosh is at. With its branches scattered across California, it’s also a prime celebrity spot.
Carmie Sellitto, famed for his eccentric food reviews, decided to put the bottled water and circle ice cubes offered at this lavish grocer to the test, documenting his findings on TikTok to an audience of nearly a million followers.
Carmie declared: “Trying the £60 water from Erewhon. Believe it or not they’re selling ice for £35 and water for £25.” Flashing the gigantic ice blocks – big as a baseball – Carmie queried: “Like, what is this?”
He followed up with a taste test and commented that it “tastes like tap water.”
After plopping one ice block into an Erewhon emblazoned mug with some Ophora water, he took a gulp. Wrapping up his take on it, Carmie remarked: “You know what, it just tastes expensive, it really does.”
One of his mates gave it a go as well, remarking: “That was nice mate.” The review sparked a flurry of comments.
One user quipped: “I’m convinced Erewhon is a social experiment,”.
Another chimed in with: “Erwon is a lovely shopping experience. Buy what you can afford. It’s a nice atmosphere there.”
A shocked commenter exclaimed: “60 pounds for water and ice? That’s 81 dollars American! That is such a waste of money.”
Another added: “This is going way too far now. Someone else questioned: “How can they sell water at this price?”
“Even if I was a billionaire, I wouldn’t fall for this scam,” one person insisted.
Another lamented: “This one makes me sad. It’s just wrong on every level.”
However, one defender of the pricey beverage said: “It’s really good, so much better than normal water, a lot of people commenting haven’t actually tried it. I think it’s 100% worth it, if anything it’s under priced.”
Some pointed out that the presentation was lacking. “You ruined it in the plastic cup,” one person noted.
Another commented: “£60 and they give you a plastic cup. “Needs a crystal glass,” one other insisted.
