From EasyJet to private jet in less than a week, Jack Kay, Newcastle’s newest cult hero, is living the dream after being dubbed “Ibiza Final Boss” thanks to his unique haircut and dance skills
Viral footage of Jack Kay dancing in Ibiza
When Jack Kay first touched down in Ibiza last week, he was just another Brit in a black vest looking for a good time. Now, he’s a meme, and possibly the most famous man on the island.
Dubbed the “Ibiza Final Boss” by fans across TikTok and Twitter, 26-year-old Kay has become an overnight sensation thanks to a now-iconic video of him dancing in a club with the swagger of someone who owns the place. And now, it appears he’s swapped budget airlines for boujee private jets.
In his latest stunt, Jack posted a photo to Instagram posing with a group of mates in front of a private jet, captioned simply: “Yes the boys.” Fans were quick to notice how all the lads donned the same bowl haircut that has made him viral.
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The original clip, originally posted by venue Zero Six West, has racked up over 18 million views. The caption? “Does anyone know this absolute legend coz we’ve got two free guestlist [spots] with his name on it!”
It didn’t take long for the internet to deliver. Fans identified Jack almost immediately, and what followed was a full-blown content explosion.
TikToks, memes, fan edits, and brand reactions rolled in. Currys and Greggs jumped on the hype train, and even Booking.com slid into his DMs. One fan wrote: “The power of short-form content strikes again… This man went on holiday as Jack and left as Ibiza’s final boss.”
Another joked: “Ibiza at 11, bullying King John to sign the Magna Carta at 12.”
He currently has over 60,000 followers on Instagram thanks to the viral clip, and now it looks like he’s ditched easyJet for private jets.
“He’s gone from easyJet to private jets in less than a week,” one fan commented. Another added: “Boss is single-handedly bringing the bowl cut back.”
If that wasn’t enough, Kay announced to the Ibiza Times: “I am the Ibiza final boss. Jack Kay. Get to know.”
His TikTok videos are still racking up views in the millions, and even Neon Management – the talent agency behind reality TV stars from Love Island and Gogglebox – have signed him, with a tour already in the works.
In a recent Instagram Story, Jack admitted he’s still processing it all: “Appreciate all the love and messages off everyone. I will get back to everyone quick as I can. It’s just a lot for me to take in at the moment. I am just a normal person from Newcastle, it’s crazy. Stay locked in, got some big news coming.”
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