Despite having been around for several years, Lidl shoppers are only just realising that there’s a hidden figure hiding inside the supermarket’s well-known logo
German supermarket chain Lidl is renowned for budget friendly options which span a range of essential departments, from food and drink to cleaning supplies, baby products and more. It’s been named one of the cheapest supermarkets in the UK for several years in a row.
Originally founded in 1932, it wasn’t until 1973 that Lidl became the discount supermarket store known and loved to this day. Its logo is instantly recognisable, with the company name displayed in a dark blue font with the ‘i’ in a distinctive red colour.
It’s contained inside a bright yellow circle with a red border, typically on a square background in the same blue shade as the word ‘Lidl’ – but some shoppers are convinced there’s more to the logo than meets the eye.
Some companies reflect what they do in clever ways with their logos and branding – for example, the FedEx logo which famously – albeit subtly – incorporates an arrow into its name to highlight its delivery capabilities.
But some signs and symbols are entirely unintentional, and thought up by customers themselves. This seems to be the case with Lidl’s logo.
What is the hidden picture in Lidl’s logo?
Taking to Reddit, one user shared his observation and said that he was convinced that there was a ‘dog playing piano’ hiding within the iconic logo.
“Do you guys also see the dog playing piano in the Lidl logo?” they wrote on the post as they shared a photo of a Lidl plastic bag with the logo on it.
They went on to explain: “I saw on Insta that people are saying the Lidl logo looks like a dog playing the piano. The ‘L’ is the piano in this case, and the dog is the ‘I’ with the tail touching the D.”
Several people quickly took to the comments of the post, with many being blown away by what they now could see.
“Now that you mention it,” one person said. Someone else went on to say: “Nah, that’s a cat.”
“C**p, now I can’t unsee it anymore,” a third person said. A fourth user also shared: “I’d seen the claim earlier, but I needed the explanation to find it.”
Another user wrote: “The first time I saw this, it was still funny. Now I’ve lost count.”
One parent went on to share: “Years ago, when my teenager was still a toddler, he once said we were at the store with the doggy. I spent ages trying to figure out why he called it ‘the store with the doggy.’ So I asked, and then he pointed to the slanted I in the logo now. Ever since then, that’s all I see.”
However, not everyone agreed as someone else said: “I see what’s meant, but I think it’s a bit far-fetched.”
Not everyone was able to spot it, as another user claimed: “I don’t see it. Sorry.”
Can you see the dog hiding in the logo? Let us know in the comments.
