Meghan Markle is hoping to sell any and everything related to household décor and upkeep with her new brand, American Riviera Orchard, as the company is likened to Gwyneth Paltrow’s Goop
Meghan Markle ‘s lifestyle brand is expanding — a recently obtained trademark application extension reveals a brand-new line of, well, every type of beauty product on the market, from fragrance sachets to body lotions and oils.
Critics are likening the products to those sold as part of Gwyneth Paltrow ‘s Goop brand — but mystery surrounds the launch of the new beauty line, which has been dubbed American Riviera Orchard: Montecito.
The announcement of the launch was reportedly posted on the brand’s new Instagram page, which boasts only nine posts, which don’t contain captions or comments. Together, they form a grid pattern, which makes the image of the brand’s logo — a simple gold crest with a bunch of squiggly lines that seem to make letters, though it’s unclear what the image actually is. It’s splashed over an off-white sheet of parchment.
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The Instagram account, which can be found @americanrivieraorchard, has already amassed over 571,000 followers and simply says in the bio: “by Meghan, The Duchess of Sussex. Established 2024.” There’s a link to the company’s website, americanriviera.com, but the website is almost more perplexing than the Instagram page — there’s nothing no it: no links, no drop-down menus, not even an “about” page.
The website does, however, contain a cryptic and rather creepy fill-in-the-blank prompt at the bottom, which simply reads: “Enter your email. Join waitlist.” A link to the brand’s Instagram page can be found on the bottom left of the page in miniature font.
According to the Daily Mail, which obtained the trademark application extension document, the new products include: “Fragrance sachets; Lavender Sachets; Non-medicated skin care preparations; Bath and shower gels and salts not for medical purposes; non-medicated hair soaps; Bath soap; Bar soap; Non-medicated hand soaps; Body creams; Bath oil; Body lotions; Cosmetics; Body oil; Scented oils; Air fragrance reed diffusers.”
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The list went on and on, with dozens of additional entries from furniture to stationary of all kinds — if it’s an item found in a home, outside the home or used for decorating or beautifying either, no matter the size or perishability, it’s being sold by the Duchess of Sussex’s brand. The 42-year-old has a bold business plan, and experts believe it could net her hundreds of thousands of dollars in just weeks.
The video announcing the launch of the brand, which has since been taken down, reportedly showed Meghan arranging flowers as she cooked, stirring something in a bowl.
No further information about the company or its products has been released, and it’s not entirely clear when the full launch will occur. The Duchess of Sussex has been rather silent about the brand, only dropping the occasional hints about it.
It’s no secret Meghan harbours a love for decorating and cooking, however, as she has been vocal about her adoration for vegetables and the healthy lifestyle she attempts to live with Prince Harry.
