In a new interview about her lifestyle brand As Ever, Meghan Markle was asked about when her sold-out products, including her jam, would be restocked – and she gave an unexpected answer
Meghan Markle has given an update about her sold-out As Ever products and hinted they might not be restocked straight away. When the Duchess of Sussex launched her products, including her jam, honey and flower sprinkles earlier this year as part of her As Ever range, they sold out in just over 30 minutes.
Since then those who were unable to get their hands on the items have been patiently waiting for the As Ever website to be restocked. However, in a new interview, Meghan told of how instead of simply restocking, she wants to “take a step back, gather data and figure out what As Ever could be.”
Speaking to Fast Company, she revealed that new products were expected in the first quarter of next year. And teasing what they could be, she explained: “I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally.”
A trademark application for As Ever showed that her brand may one day intend to sell the likes of cookbooks, tableware and cutlery. But she added that fashion is also something she wants to dabble in too. She added: “The category of fashion is something I will explore at a later date because I do think that’s an interesting space for me.”
Meghan’s comments come as she revealed the challenges faced by female entrepreneurs like herself, who choose to grow a business while raising children in the final episode of her podcast. In the series finale of Confessions Of A Female Founder, Meghan described the difficulties of trying to start a successful company while caring for young children.
Meghan made the comments while expressing her admiration for podcast guest Sara Blakely, founder of shapewear clothing company Spanx and mother-of-four. “The amount of what you have created, evolved through – the level of what you have done while having this many children, all at that age. It’s something that I think people often forget,” she said.
Discussing her own experiences, Meghan added: “People forget that Lili is three, and Archie is five. So you look at the past five, six years of my life, it’s yes, with being pregnant or with a newborn or with a toddler, and then another one.” Meghan expanded on other challenges facing female chief executives, including what she called a ‘guilt mentality’ over having a lot of money.
“I think so many women, especially, were taught to not even talk about money. And there’s lots of guilt mentality surrounding having a lot”, she said. “It wasn’t until the 70s that women could even have a credit card, a line of credit on a credit card without her husband.”
The duchess also spoke of the importance of self-care, saying: “I remember my acupuncturist in the UK said to me, and it has always stayed with me, he said, if the baby’s crying, treat the mother. It all starts with us. Good Lord, we have to take care of ourselves first.”
