Exclusive:
Meghan Markle’s American Riviera Orchard brand ‘didn’t cause much excitement’, according to an expert, which comes amid her new product launch
Meghan Markle’s brand “didn’t cause much excitement” among A-Listers, it has been claimed by an expert.
Back in March, the Duchess of Sussex unveiled her lifestyle brand, American Riviera Orchard. The brand was first introduced to the world when an Instagram account emerged on the photo-sharing platform before a logo and a rustic-looking promotional video were shared.
Meghan then launched a website, which was blank apart from the logo and an option to sign up for email updates. Radio silence then followed before Meghan gifted 50 influencers some strawberry jam.
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READ MORE: Meghan Markle ‘needs to be more adventurous’ if she wants her brand to succeed
Again, silence followed before this weekend when it was revealed that the Sussexes had gifted some raspberry preserve and dog biscuits to a pal. Polo player and close friend of Prince Harry, Nacho Figueras, took to social media mere hours before Trooping the Colour took place on Saturday to share that he had been sent some American Riveria Orchard produce.
Nacho, who has been friends with the Duke of Sussex since 2007, took to Instagram earlier this morning to share photos of a new jam and some dog biscuits, which were both beautifully presented in glass containers.
Reacting to the news of Meghan’s brand seemingly preparing to launch, royal commentator Richard Fitzwilliams exclusively told The Mirror: “Meghan’s lifestyle brand, American Rivera Orchard, didn’t cause much excitement among A-listers when she sent fifty samples of strawberry jam to influencers in March. She got very few endorsements.”
Elsewhere in our chat, Mr Fitzwilliams added: “Apparently two more products, raspberry jam and dog biscuits, have just been launched. To do this on the same day as Trooping the Colour shows a very naive approach to marketing as they know journalists keep an eye on what they do.
“Nacho Figueras, Harry’s polo playing friend, posted that he’d received jam and dog biscuits and posted photos. Whereas cynics might say the raspberry sums up the Sussexes destructive attitude to the royal family rather well, on the jar it said two of two. If she wants her brand to succeed, Meghan better be more adventurous than this!”
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