The change comes as households see the cost of living rise
Morrisons is cutting the price of about 650 everyday essentials from Monday. Items such as chicken breast fillets, laundry pods, vegetables and enchilada kits are included and have had their prices reduced by an average of 18% and will remain on promotion for four to eight weeks, Morrisons said.
The cuts aim to help make household budgets go further ahead of Christmas, the supermarket added. It comes as analysis from the Office for National Statistics (ONS) found that the country’s lowest-earning households saw their cost of living rise by 4.1% between April and June.
This compares with a 3.8% rise in the living costs of the highest-earning households. The ONS said overall UK household costs rose by 3.9% in the year to June, surging from 2.7% in the year to March.
The price changes will be available both in store and online. Alex Paver, pricing and customer director at Morrisons, said: “At Morrisons we believe great quality should be affordable for everyone, and we know that the cost of everyday products really matters to our customers right now.
“That’s why we’re cutting the prices of over 650 items, from fresh favourites to cupboard staples, so our customers can trust they’re getting real value every time they shop with us.
“These price cuts mean customers can spend less on the essentials and still enjoy the great quality Morrisons is known for.”
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