Thousands of the new Mini Labubu range sells out in just 3 seconds, as this latest edition is added to the Labubu IP series family, but not to worry as more may be coming sooner than you think
The new Mini Labubu range has sold out in seconds after going live on Pop Mart via AliExpress.
The Mini Labubu is divided into two series by alphabet – A-M and N-Z – and each has 14 regular versions and a hidden version. The likelihood of those who got the Mini Labubus to receive a regular version was 1:14, and a hidden version was 1:168.
Labubu fans lucky enough to get their hands on the Mini Labubu can use it as a phone charm, or keyring accessory. The Mini Labubu is a tiny 4.13 inches tall compared to the regular doll which is 6.69 inches tall.
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People took to social media to share their purchases with many flooding the comments with how much they want one. One user commented on a TikTok creator’s video: “Wowww you got so lucky they look perfect”. Another exclaimed, “I’m obsessed with the size”. Whilst a third said how, “they are so cute”.
Although the mini bag charms sold out in just three seconds, customers are told not to despair, as more Mini Labubus could be restocked from as early as next week, so keep your eyes peeled between 13th to 21st September.
Labubus and other IPs has driven a 300% Year-Over-Year growth in the collectible toy category on the online marketplace from the beginning of this year. In the first six months of 2025, there was a 350% increase in profits for Pop Mart, and its valuation went up to more than £31.6 billion.
The collaboration between Pop Mart and AliExpress was to “expand the influence of this IP in the global designer toy market.” In June 2025, the two were seen launching multiple live streams together, allowing toy enthusiasts a more innovative and immersive experience of shopping.
Pop Mart launched its official flagship store on AliExpress in 2020. AliExpress is solidifying their relationship with Pop Mart in the global market because of how important it is for the online marketplace to be a channel for Pop Mart. AliExpress has been building a variety of IP collaborations based on the official flagship store, like live streaming and offline events.
AliExpress is known as one of the biggest, global e-commerce platforms and is used by hundreds of millions of consumers worldwide in more than 200 countries and regions. And so, this collaboration for Pop Mart could not have worked out any better.
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