A poll of 2,000 music fans found a quarter can’t resist the thought of winding down post-gig rather than staying to hear the final song.
One in four gig goers miss the encore and leave the show early – with a third prioritising how they’ll feel the next day. A survey of 2,000 music fans found a quarter can’t resist the thought of winding down post-gig rather than staying to hear the final song. And perhaps surprisingly, it’s Gen Z who are most likely to make a swift exit.
Tiredness is also a factor, with 36 per cent of all adults admitting they worry about how they’ll feel the following morning. In addition to this, 37 per cent practice self-care post-gig so they can wake-up feeling fresh the next day.
However, this post-gig routine might not being having the desired effect as over half of all adults typically emerge from their post-gig slumber feeling tired and worn out.
The research was commissioned by Holiday Inn Express, which has teamed up with Will Best and AJ Odudu to launch limited edition ‘Fresh or Fried’ packages – available online and at participating hotels.
The packages include items such as hydration sachets, earplugs, caffeine gum, sleep enhancing essential oils and under eye cool masks – and are intended to help concertgoers recover post-gig. Guests have the option to choose between the two based on how they typically feel the morning after a concert.
According to a poll, 40 per cent of respondents prefer to get up at the same time as usual after a gig, while 38 per cent enjoy having a lie-in and a ‘lazy day. ‘.
Will Best said: “I go to lots of gigs, but I still have to get up early for breakfast radio, so while I have fun and definitely indulge in some questionable dad dancing, I still like to wind down properly afterwards.
“A great sleep, strong coffee and a decent breakfast is what I need when I get up so I’m ready to tackle the day”.
On the other hand, AJ Odudu said: “I am a night owl and I always get a second wind, especially when in a concert environment – I definitely get that from my mum!”
The study found that for some it’s not just about indulging in self-care following a live music event; 16 per cent will have a pre-show nap and eight per cent will even meditate.
This is particularly common among Gen Z (21 per cent and 17 per cent) and Millennials (29 per cent and 17 per cent).
According to Onepoll.com, the most eagerly awaited shows of the summer are Ed Sheeran, ahead of Oasis who came in second. Beyoncé took third place, followed by Billie Eilish in fourth and then Olivia Rodrigo.
Holiday Inn Express spokesperson, John Wright, said: “As the research shows gig goers have different approaches – some are night owls who stay up until dawn, while some are self-care enthusiasts who prefer a more relaxed concert experience.
“It’s important that everyone can enjoy iconic summer concerts, and the morning after, in a way that suits them best.
“Our Fresh or Fried care packages were designed with these distinct personas and gig routines and behaviours in mind.”
