Popular UK beach ‘one of world’s most overrated’ – 31% of visitors say it’s dirty

Staff
By Staff

The UK beach has been slammed by holidaymakers in reviews

BOURNEMOUTH, UNITED KINGDOM - JUNE 25: A woman checks her phone overlooking a crowded Bournemouth beach on June 25,2020 in Bournemouth, England.
Bournemouth beach has been named among the most overrated(Image: Peter Dench/Getty Images)

Despite the UK’s renown for its picturesque coastal retreats, one of its famed beaches has unfortunately found itself on a global list for less than flattering reasons. Bournemouth Beach has been ranked among the world’s most overrated beaches, drawing criticism from both British and international tourists.

Cloudwards experts scrutinised TripAdvisor reviews for 200 of the globe’s most frequented beaches. They explained their methodology: “We used complaint-related keywords like ‘dirty’, ‘overcrowded’, ‘long queues’, ‘noise’, and ‘disruption’ to filter the reviews, then looked at how frequently they were applied to each beach to calculate an overall ‘complaint score.”

Bournemouth Beach, nestled in Dorset, landed in the top five of this less desirable ranking. The beach is known for its seven-mile stretch of sand, crystal clear waters, and striking cliffs. The beach even boasts its own micro-climate, offering some of the warmest sea temperatures in the UK.

Whether you’re lounging on the sand, exploring the pier, savouring local cuisine, or engaging in water sports, there’s something for everyone throughout the year. However, this recent study has labelled the beach as “overrated”, reports the Express.

Bournemouth beach
Bournemouth beach ranked fifth on the list(Image: (Image: Getty))

Bournemouth beach received a total complaint score of 65.1/100 (with 100 being the worst). The study revealed that 31.7% of reviews claimed the beach is dirty, 52.5% complained it is overcrowded, 10.2% grumbled about long queues, and 5.6% remarked on high noise levels.

However, Bournemouth Beach fared better than some US beaches, with Waikiki Beach in Hawaii earning a complaint score of 100/100, making it the “most complained-about beach worldwide”.

The expert’s assessment of Waikiki Beach highlighted overcrowding as the main issue (67.3% of complaints), followed by cleanliness concerns (15.9%), and to a lesser extent, long queues and noise.

According to TripAdvisor, Bournemouth beach boasts an average rating of 4.5 bubbles from over 9,000 reviewers. However, a glance at the comments reveals a less rosy picture, with the most recent review (June 2025) being decidedly negative.

 Boscombe beach in Bournemouth
Bournemouth Beach fared better than some US beaches

The disgruntled visitor wrote: “Dirty rundown, no pride in the area. Also got fined £100 for putting a cigarette on a planter full of buts, no bins, little jobsworth won’t be going again, nothing like it used to be.”

Another reviewer remarked: “Great beach, but some tourists are animals, leaving litter everywhere. I was helping out with beach clean for Marine Conservation for my daughter and as soon as the beach was done, it was covered in beer cans, plastic debris, vapes, and numerous wet wipes, broken glass, Cigarette ends everywhere.”

One visitor expressed their disappointment with Bournemouth’s main beach, noting the overcrowding issue. They commented: “We’ve been to Bournemouth many times and love the area in general but really disappointed with the main beach area on our last visit.

“We’d gone late afternoon, having spent the day at one of the smaller beaches (which was lovely), so I realise the beach and facilities will have taken a hammering over such a busy day, but it was smelly and dirty.”

The top 10 most overrated beaches in the world

Waikiki Beach
Waikiki Beach received number one in the ranking(Image: (Image: Getty))

Ranking

Beach

Country

Score

Dirty

Crowded

Queues

Noise

1

Waikiki Beach

USA

100

15.9%

67.3%

7.6%

9.2%

2

Venice Beach

USA

89.7

60.6%

20.7%

6.8%

12%

3

Playa Manuel Antonio

Costa Rica

73.5

10.4%

56.2%

26%

7.4%

4

Clearwater Beach

USA

65.5

18.6%

64.6%

8.3%

8.5%

5

Bournemouth Beach

UK

65.1

31.7%

52.5%

10.2%

5.6%

6

La Jolla Cove

USA

64.3

57.9%

30.4%

6.7%

4.9%

7

Elafonissi Beach

Greece

60.3

9.8%

73.4%

14.4%

2.4%

8

Magens Bay Beach

Virgin Islands

58.1

12.4%

62.2%

16.9%

8.5%

9

Bondi Beach

Australia

57.1

13%

75.9%

7.8%

3.4%

10

Maho Beach

Sint Maarten

57

6.8%

43.8%

11.3%

38.2%

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