Primark’s ‘chic’ £14 bag looks ‘so similar’ to £2,700 Loewe style

Staff
By Staff

Primark shoppers can save £2,000 on a ‘pretty’ £14 style that looks similar to a designer bag

Shoppers and visitors out on Oxford Street on 4th May 2025 in London,
Primark’s bag resembles a designer version (stock photo)(Image: Getty)

Primark is selling a “pretty” £14 bag that resembles a designer style. The retailer is a firm favourite with high street shoppers looking for affordable fashion and accessories, and the Ruched Chain Strap Pouch Bag could be a new crowd-pleaser.

The £14 Primark pouch bag is available in ecru or burgundy, and the red style looks similar to a pricier alternative by designer brand Loewe. However, Loewe’s Medium Flamenco purse in mellow nappa lambskin is priced much higher at £2,700.

The designer style is available in more than ten colours, including a sea salt shade comparable to Primark’s ecru bag, though the burnt red arguably looks the most similar to Primark’s offering. The bags are very similar in design, with a deep red tone, rouched shape, knot detailing, and gold chain.

However, the Loewe chain is red and gold, whereas the Primark chain is only one colour. The Loewe bag has a detachable leather strap, and it is made from nappa lambskin with suede lining.

Conversely, Primark’s bag is finished with a leather-look effect, but it is made from 50 per cent polyester and 50 per cent polyurethane. Primark’s product description explains: “Summer style? It’s in the bag! Upgrade your new season accessories edit with this pretty pouch bag.

Ruched Chain Strap Pouch Bag from Primark
Ruched Chain Strap Pouch Bag from Primark(Image: Primark)

“Made from a soft faux leather, this bag has a luxe look and feel that’s perfect for evenings spent out on the town. The pouch style is super chic, meanwhile the gold-toned chain strap handle adds to its polished look and feel. A must-have piece you’ll reach for on repeat, it’s here to carry you through this season and beyond!”

Loewe’s product description says: “The Flamenco purse is a lightweight and soft bag with a ruched shape, historical knot drawstrings and a donut chain. This medium version is crafted in mellow nappa lambskin.”

The designer brand also offers a Mini Flamenco purse in mellow nappa lambskin for £2,200 and a Large Flamenco purse in mellow nappa lambskin for £3,200.

Medium Flamenco purse in mellow nappa lambskin from Loewe
Medium Flamenco purse in mellow nappa lambskin from Loewe(Image: Loewe)

While the listing for the Primark bag does not include dimensions, it is at least £2,000 cheaper than each designer bag. You can check availability at your nearest store here.

Alternatively, shoppers looking for a similar style from another retailer might prefer Dune London’s Leather Drawstring Bag, on offer from £159 to £79. While it looks similar to both the Primark and Loewe bags, it differs in that it is made from leather but has a recycled synthetic lining, and there are other design differences.

Dune London’s product description says: “Slouchy styles are always sought after, so snap up Primrose L today and treat yourself to a shoulder bag with effortless charm. Boasting a magnetic closure, elegant gold-tone chain details and multiple straps, it’s a versatile addition to your accessories edit.”

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