The mystery sweet will be a treat for this Christmas, alongside the traditional flavours
Quality Street is adding a twist to Christmas this year with a brand-new limited edition sweet, but in a festive first, its flavour will remain a mystery until December. Joining last year’s popular Coffee Creme, the new sweet will be available exclusively at John Lewis and Waitrose stores nationwide. It will feature in the pick and mix stations, which are returning for the festive season
The mystery sweet joins the classic line-up of 11 Quality Street favourites, giving shoppers the chance to create their own bespoke tin.
For coffee creme fans, there will be Coffee Creme gift cartons available in John Lewis and Waitrose stores nationwide, and the popular sweet will be available in the Oxford Street pick and mix.
Rachael Mundy, Marketing Manager for Gifting & Seasonal at Nestlé Confectionery UK & Ireland, said: “Each year we look forward to bringing a limited edition sweet into the mix to excite and delight Quality Street fans, but this year we’ve taken it a step further by keeping the flavour top secret. We can’t wait to find out what the nation thinks the flavour is, and we’re very much looking forward to hearing some of the guesses.
“I’ll be heading to my nearest John Lewis pick and mix station to fill up a tin with the mystery sweet flavour alongside our family favourites so my friends and family can join in the fun of guessing – it’s going to be very hard keeping the mystery flavour to myself!”
Lisa Cherry, Christmas Buying Manager at John Lewis, said: “We’re thrilled to be bringing Quality Street back to our stores for Christmas 2025, especially with the added excitement of a mystery sweet in the mix. The pick and mix stations have become a much-loved festive tradition for our customers, and this year’s personalised ribbons and vintage-inspired baubles add an extra-special touch. We know families will enjoy guessing the new flavour while creating tins that are as unique as the people they’re gifting them to.”
For 2025, the brand has introduced a new way to personalise tins. When purchasing a tin in selected John Lewis stores, shoppers will be able to print gift ribbons with loved one’s names and personalised messages to wrap around their Quality Street tins for an extra-special touch.
This year the brand has created a simpler design for the tin with the personalised ribbon. Fans can also choose from one of five Quality Street baubles. The new range has been inspired by vintage tins over the years.
The flagship pick and mix station at John Lewis Oxford Street is open now, with other stores following throughout October.
Participating stores include: Bluewater, Cambridge, Cardiff, Cheadle, Cribbs Causeway, Edinburgh, Glasgow, High Wycombe, Kingston, Leeds, Leicester, Liverpool, Milton Keynes, Newcastle, Nottingham, Oxford Street (Platinum), Peter Jones, Solihull, Southampton and Trafford.
Personalised ribbons are available at Oxford Street, Bluewater, Southampton, Milton Keynes, Liverpool and Cardiff.
