Iceland has shared a simple grocery shopping change that could save you money
High Street giant Iceland insists canny shoppers could pocket savings of up to £1,500 a year by making one simple change to their shopping habits.
According to research carried out by the supermarket in partnership with Censuswide, swapping some fresh produce for frozen alternatives can not only trim costs but also offer extended shelf life and improved sustainability.
Furthermore, frozen foods such as fish, meats, fruits, and vegetables can actually boast superior nutritional benefits compared to their fresh equivalents.
Nutrition expert Rhiannon Lambert said: “The surge in frozen food purchases in the USA reflects a growing preference for convenience, cost-effectiveness, and sustainability.
“With similar economic pressures and a growing focus on reducing food waste in the UK, this trend is likely to resonate with consumers here as well.”
Recent studies by Iceland reveal that 44% of UK consumers are obliviou that certain frozen goods are not only more affordable but also nutritionally richer than fresh options.
A significant 64% of British shoppers also concur that there needs to be better education regarding the benefits of choosing frozen products, reports the Express.
Rhiannon says the nutritional advantages of opting for the frozen option: “In some cases, opting for frozen produce instead of fresh provides greater cost savings and equal, or superior, nutritional value.
“Frozen fruits and vegetables are typically flash-frozen at peak ripeness, locking in their nutritional content.
“A large proportion of food waste in UK households comes from fresh items like vegetables, salads, fruits and bakery items like bread.
“Shifting to frozen options could not only help to reduce waste but also helps households save money while maintaining a nutritious diet.”
Iceland’s research also reveals that 93% of Brits agree that if they could save as much as £1,500 during 2025 by switching to frozen food on certain products, they would.
To reach that target, you can, for instance, replace four fresh cod fillets at £12.22 per kg with their frozen equivalents for £10.63 per kg, which would help you save £1.59 per kg.
Likewise, swapping skin-on salmon fillets (£19.79 per kg) for frozen salmon fillets (£10.30 per kg) is a method to save £9.49 per kg.
