Research of 2,000 adults found a cup of tea is often present as we progress throughout our day – from the moment we wake up to kick start the morning and after a stressful day
The top 20 moments we turn to a cuppa include when solving a problem, settling down in front of the TV – and nursing a hangover. Research involving 2,000 adults revealed that a cup of tea is often present as we progress throughout our day – from the moment we wake up to kick start the morning and after a stressful day.
We also reach for a comforting cuppa after suffering a bereavement, following an argument and to cure a hangover. With an average consumption of three cups-a-day, 64% of tea drinkers believe sipping on a brew can be a mindful moment.
And getting a boost of positivity (32%), clearing their mind (31%) and a burst of motivation (21%) are among the reasons for enjoying a cuppa.
The research was commissioned by PG Tips, to mark the launch of its advert with Top Boy star Ashley Walters, Mercury Prize winning Ezra Collective and Oscar-winning director Sir Steve McQueen.
Ashley Walters, who overcomes self-doubt and finds inner courage over a cup of tea in the advert, said: “We’ve all grown up with tea being a big part of our lives, marking every occasion from starting the day to a family celebration.”
“For me, enjoying a cuppa is an opportunity to pause, re-gather, re-energise and focus.” We want to redefine the break as just that – a moment to notice your busy brain, to brew a cup of the good stuff, and from the first sip start to process, prioritise and mentally manage.”
Research has shown that 42% of people need to take breaks to clear their heads, with 32% stating that an overactive mind makes it difficult for them to sort out their problems. As a result, 69% of tea drinkers find that a cup of tea is exactly what they need when they have a problem to solve.
22% of these individuals say that having a brew allows them to come up with solutions because it gives them the mental capacity to think – a crucial element in making daily progress.
The survey, conducted by OnePoll, also revealed that 38% choose a cup of tea to help them organise their thoughts, more than those who would opt for a coffee (32%), turn to a friend (25%) or write in a journal (11%) in the same situation. It was also found that 48% feel refreshed after a tea break, with 26% feeling happy and 23% uplifted.
A spokesperson for PG Tips said: “We would agree with the seven in 10 who say tea is just what you need when you have to take some time out to solve a problem – in fact, a cup of tea brings a moment to pause with a fresh perspective. Above all, it’s about community and connecting with those around you.”
TOP 20 OCCASIONS BRITS TURN TO A CUP OF TEA:.
1. To unwind.
2. To warm up.
3. When settling down to watch TV.
4. To wake up in the morning.
5. After a stressful day.
6. To calm nerves.
7. When attempting to focus.
8. For an energy boost.
9. After receiving some bad news.
10. To solve a problem.
11. Before going to bed.
12. When trying to kill time.
13. When studying.
14. After suffering a bereavement.
15. When having a difficult conversation with someone.
16. To remind yourself of home when you are away.
17. To help cure a hangover.
18. When feeling confused.
19. After a confrontation at work.
20. After an argument with a loved one.
