The mobile operator said 225 terabytes of data were used over the course of the five-day festival, which was headlined by Dua Lipa, Coldplay and Sza – the equivalent of 7,300 hours of HD video streaming
Vodafone has announced that it smashed network data records at this year’s Glastonbury festival, with attendees using 33% more data than the 2023 event.
The telecoms giant, which is Glastonbury’s official connectivity partner, revealed that over 225 terabytes of data were consumed during the five-day music extravaganza, headlined by Dua Lipa, Coldplay and Sza. This is equivalent to streaming HD video for 7,300 hours.
During Coldplay’s headline performance on Saturday night, 258 gigabytes of data were uploaded, equating to around 74,000 high-resolution photos being shared on Instagram. To accommodate the over 200,000-strong crowd at Worthy Farm in Somerset, Vodafone erected 10 temporary masts around the venue.
Moreover, the company gave festival-goers the opportunity to trial its network by temporarily switching to Vodafone via eSim without changing their number an offer nearly 15,000 people took up. The official Glastonbury app, supported by Vodafone, was downloaded more than 226,000 times, including by approximately one in ten people who weren’t even at the festival.
Vodafone also reported that just under 10,000 people purchased power banks from the company’s on-site Connect & Charge tent to keep their devices powered up. Vodafone has pledged that with every purchase, they will provide free connectivity to local charities as a way for Glastonbury goers to contribute to the community.
Rob Winterschladen, Vodafone UK’s consumer director, said: “As official connectivity partner for Glastonbury Festival, I’m incredibly proud that we boosted our network to its highest capacity ever, allowed all festivalgoers the opportunity to try The Nation’s Network for free, and delivered a game-changing app. I look forward to delivering even more for fans and customers across the summer and beyond.”
