Five things spotted in Tottenham’s new home kit launch including dark day nod and tiny Son cameo

Tottenham have launched their new Nike home kit for the 2025/26 season and there is plenty to spot in the unveiling.

The club showed off the new white shirt which has navy on the shoulders like last season, but with a new grey and ashen slate pattern under the arm and the cockerel badge sitting centrally on the chest of the shirt.

Spurs signed their big-money deal with Nike back in 2017 and extended it the following year to a 15-year agreement which will last until at least 2033, meaning it is one of the longest football club deals in the sportswear giant’s history. Reports at the time suggested the agreement was worth around £30million a season for the north London outfit.

Here are five things we noticed from Tuesday’s unveiling of the latest home kit with the ‘Take a vow’ campaign:

Looking to the future

Tottenham’s transfer policy has been very much about looking to the future and this latest kit launch plays into that.

Both of the prominent teenagers from last season, Archie Gray and Lucas Bergvall, who swept up most of the supporter awards at the end of the season, feature heavily in the promotional content along with younger senior players such as Micky van de Ven and Dejan Kulusevski. Skipper Bethany England and a third Swede in Amanda Nilden gave a look at the Tottenham Hotspur Women’s version of the kits.

Brief Son

That focus on youth means the Tottenham captain only gets the briefest of appearances in the unveiling video, turning up in a little video montage towards the end saying ‘I do’ from the training ground. Neither of his vice-captains Cristian Romero and James Maddison were featured.

Son Heung-min is expected to feature prominently in the overall campaign for the 2025/26 kits, though, so fear not fans of the South Korean star and Spurs skipper.

The King

One older head does appear prominently in the home kit launch and that is former captain Ledley King.

The central defender is our guide through what is essentially a wedding vow for Tottenham supporters declaring their love for the club for life through the good times and the bad.

King stretches his acting chops in the video as he leads us all through the Tottenham vow.

Former players

It’s not just King who turns up in the video as in that montage featuring Son, those former Tottenham stars saying ‘I do’, include Aaron Lennon, Pat Jennings, Heurelho Gomes and Sebastien Bassong. The legendary ex-Spurs manager Bill Nicholson also is shown on an early image on the back of a programme.

Later in the montage, there are also various internet influencers and celebrity fans such as WWE wrestler Finn Balor taking the vow.

Dodgy lasagne

There’s also a nod towards one of Spurs’ darkest days in the modern era when King refers to loving the club in sickness and in health.

When the word ‘sickness’ is said so the camera pans to a shot of a plate of lasagne, bringing back painful memories of the ‘lasagne-gate’ incident in the final game of the 2005/6 season. That day 10 members of Martin Jol’s Tottenham side were struck down with illness when due to face West Ham, with a victory all that was needed to finish in the top four.

The struggling Spurs players fell to defeat and that allowed the other team down the road in north London to slip into the final Champions League spot.