Harrods has introduced a padel brand for the first time as the racket sport continues its expansion throughout the United Kingdom.
Pulco, a UK-based apparel brand, will be available in the iconic Knightsbridge department store, with the collections designed in the capital, as reported by City AM.
“We are incredibly proud to be the first padel apparel brand at Harrods,” founder Joe Middleton said.
“This is not only a milestone for our brand, but also for the sport of padel. It’s an inclusive, fast-growing community and we’re excited to lead the way in bringing performance and style to a wider audience through Harrods.”
The development comes as Britain has climbed the rankings to become the third largest market for padel, whilst Great Britain as a whole surpassed the 1,000 court milestone last month.
London and the south east boast nearly a third of the 1,000-plus courts nationwide, whilst other regions are becoming increasingly populated by the enclosed racket court.
Padel boom
Internationally, 3,000 padel clubs were built during the 12 months of 2024, with over 7,000 courts entering circulation.
“Honouring padel’s roots is central to everything we do,” added Igo Theo Ian of Pulco. “We are passionate about celebrating the spirit of innovation, friendship and rebellion that defines this sport whilst delivering the finest, most technically advanced apparel in the world.”
Padel authorities are organising a Ryder Cup-style event for next year, where Europe’s finest players will compete against the top Americas players, with London set to host the event.
The sport is also pushing for inclusion in the Olympic cycle, although it won’t be selected in time for the upcoming 2028 Games in Los Angeles.
The Pulco range, which will be displayed in Harrods, varies from £10 for socks to £480 for a padel pack.
