Following his foray into farming, Jeremy Clarkson has now embraced the role of a publican with the opening of The Farmer’s Dog.
The move into pub ownership is captured in the latest series of Jeremy’s hit Amazon Prime show, Clarkson’s Farm, which sees the ex-BBC star embarking on “his most ambitious project yet.”
An official teaser for the show reveals: “Jeremy is taking on his most ambitious project yet, setting out to buy a pub that will reignite his Farm to Fork restaurant vision. But the road to becoming a landlord isn’t exactly straightforward, and with new faces, new livestock and new machinery arriving at the farm, life at Diddly Squat is busier than ever.”
Season 4 premiered just yesterday (May 23), but curious fans have already been making beelines for his tavern since it opened in August last year.
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The Farmer’s Dog is nestled in Asthall, close to Burford in Oxfordshire. Clarkson bagged the premises, previously called The Windmill, for a sum shy of £1m, reports Gloucestershire Live.
At the opening, Jeremy discussed his motivation: “We wanted to have that restaurant on the farm last year and we couldn’t, and pubs, they are all for sale.
“So, we thought instead of building a restaurant we would buy a pub.”
However, his strict British goods only mandate has caused some confusion among patrons, who’ve noted the absence of staple items like ketchup and Coca-Cola.
The decision was met with mixed reviews from patrons, with some criticising the restricted beverage options and others expressing discontent with the limited condiments available. One reviewer commented: “Drinks are limited, no cola, Pepsi, lemonade or coffee.”
Another customer was left unsatisfied after being refused a simple request, writing: “Asked for some pepper and was told ‘Sorry no!'”
Acknowledging that this approach may not have been the most financially savvy, Clarkson confessed that the policy resulted in an estimated cost of about £10 per customer.
He elaborated on the reasoning behind his choice in an article for The Times, stating: “Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going to be priced at about £45.
“But I’m not a business-minded person. So I just filled my heart with hope, asked an AI programme to work out what the average price of lunch in a Cotswolds pub is and just charged that.”
Clarkson’s Farm Season 4 is now streaming on Amazon Prime
