Meghan Markle launched American Riviera Orchid last week but the luxury brand isn’t set to resonate with the public, according to a PR expert who isn’t sure on the duchess’ latest move
Meghan Markle’s latest brand won’t resonate with the public, according to a PR expert.
The Duchess of Sussex has been criticised for launching a luxury brand despite her philanthropist ways. Meghan is often seen and heard championing for the rights of the underprivileged, but her latest project is said to be slightly hypocritical.
It comes after last week’s shock announcement on social media by the former Suits star. Just hours before Harry and William spoke at the Diana Legacy Awards, Meghan announced her new American Riviera Orchid brand.
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Lynn Carratt from Press Box PR exclusively told The Mirror that this brand and the video used to launch it “isn’t going to resonate” with the general public. She asked: “Who has a luxury kitchen like that in their home? And you also have to ask how much the products are going to cost as it’s unlikely they’ll be affordable.”
Lynn continued: “You can’t one minute be championing the underprivileged and then the next minute standing in your luxury kitchen wearing designer togs and selling luxury homemade products. There needs to be some consistency and authenticity running across Meghan’s brand. Meghan is always going to be criticised for whatever she does, but she also needs to help herself in fostering the right PR strategy.”
Meghan’s new brand is set to sell a wide range of products. While she’s yet to confirm publicly what American Riviera Orchard will be selling, the company’s official trademark documents have shed light on what will be made available. Filed on February 2 by a company called Mama Knows Best, LLC based in Beverly Hills, and pending review by the U.S. Patent and Trademark Office, American Riviera Orchard is set to sell products including tableware, table cutlery, servingware, decanters, dinnerware, chargers, napkin rings, and table placecard holders.
According to another PR expert, Jane Owen, if Meghan fully focuses on the project, it could bag her in the region of a £100million pay day. Jane told us: “If Meghan puts effort behind her new brand, to make sure it’s beautiful and high quality, and also uses her extensive contacts and her obvious sway with the media, I believe the brand will be a huge success.
“It ‘s a really smart move. Meghan is beautiful, has good taste, and her fans now can buy into a piece of that. A good example to emulate would be Victoria Beckham whose clothing and makeup brand has done exceptionally well, because it’s excellent quality and she works hard at promoting it. I would say it could easily surpass Victoria Beckham whose company was estimated to be valued at £50 million in 2022. I would say easily she could make in the £100 million range.”
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