Psychologist explains benefit off doing more good deeds

By Staff

The average person will do five ‘good deeds’ every week, totalling more than 265 over the course of the year. Among the most common acts of kindness are holding the door open for someone, checking in with someone to ensure they’re well, trying to boost someone’s confidence, picking up litter and donating items to a food bank.

The research, commissioned by Tesco as part of its Stronger Starts Golden Grants initiative, identified the potential for acts of kindness to create a ripple effect, with almost half those surveyed saying they gained more of a sense of community when witnessing someone else do a good deed and a third felt inspired to carry out their own.

Four in five believe that acts of kindness can motivate others to do the same. Psychologist and broadcaster, Emma Kenny says: “Science tells us doing good deeds can have psychological benefits, strengthen social bonds, and there is even evidence to suggest it can improve physical health, potentially lowering blood pressure.

“So it’s great to see so many claiming to regularly be dishing out acts of kindness, not only is it likely to be helping someone else, it’s also likely to be helping them.”

Stronger Starts Golden Grants celebrations are taking place in 100 Tesco stores nationwide on Saturday, March 16, from 12-1pm. Customers who find a gold token will be able to choose which of three chosen local school or children’s groups will receive a £5,000 Golden Grant from Tesco to spend on equipment or healthy food.

Tesco Head of Communities, Claire De Silva said: “Schools and local projects are vital in supporting our children and our communities. We’re giving customers who visit these 100 stores the chance to make a difference to a school or group that’s doing amazing work on their doorstep.”

Tesco Stronger Starts is supporting more than 5,000 schools and children’s groups with £5 million in funding every year.

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