A new ‘secret fare’ allows customers to save up to 50 per cent on the cost of an average advance single ticket price to London, a railway operator has said. The price is aimed at customers who have ‘flexible schedules’, bosses add.
Customers, for example, can get from Nottingham to London or from Derby to London for as little as £12. Meanwhile, people can travel between Sheffield and London from £16, as well as between Sheffield and Liverpool from just £4.
East Midlands Railway (EMR) says the scheme has been launched in partnership with Seatfrog, and offers ‘a unique opportunity for those who are flexible with their travel times to secure the best possible fare’.
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How does it work?
Customers can book their ‘Secret Fare ticket’ from when services open for reservation – which is usually around three months before and up until two days before the journey. They can use Seatfrog’s app or head to the Secret Fare webpage.
Those travelling enter their chosen journey and travel date, and choose a time window (morning, afternoon or evening).
Seatfrog will email customers their discounted ticket with their booked time 24 hours before they depart. This way, they know when they will be travelling in plenty of time.
Full list of ‘Secret Fare’ journeys
- Sheffield <> St Pancras from £16
- Nottingham <> St Pancras from £12
- Derby <> St Pancras from £12
- Liverpool <> Sheffield from £4
- Liverpool <> Nottingham from £10
- Nottingham <> Norwich from £16
Philippa Creswell, Customer Service Director at East Midlands Railway, said: “We’re excited to bring this innovative and money-saving fare to our customers. Secret Fare is all about making it even easier to find a great fare.
“It’s perfect for those with flexible schedules. Whether you’re planning a spontaneous getaway or looking for a budget-friendly way to visit family and friends, Secret Fare provides a simple, efficient way to travel.
“It’s also ideal for those who weren’t planning to travel but might have some spontaneous last-minute plans. So ditch the car and grab a bargain with Secret Fare.”
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