Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening.
The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola and, interestingly, The British Army joining bet365 and EA Sports across the coverage, as reported by City AM.
Major Sky agreement
Brett Aumuller, managing director of Sky Media, said: “This is a landmark moment for Sky Media. With four brand-new brand partners joining our Premier League roster, it marks the largest ever investment into our award-winning coverage spanning TV, digital and social.
“Sky Media really is the Home of Sport for advertisers and with our biggest ever year of football ahead, we’re looking forward to helping our partners connect with fans up and down the country on its biggest stage.”
The broadcasting giant states each brand will bring with them social media activations across TikTok, Instagram and Facebook, whilst the six companies will feature across the live coverage, which begins tonight when Liverpool host Bournemouth at Anfield in the season’s curtain-raiser.
The season
Sky’s transmission package for the 2025-26 season will encompass 80 per cent of the matches in the Premier League between now and May, whilst the company will in total broadcast over 1,500 football games this season across multiple leagues. On Saturday, Newcastle United are set to travel to Aston Villa, Brighton will play against Fulham, Sunderland will host West Ham, Burnley are heading to the Tottenham Hotspur Stadium and Pep Guardiola’s Manchester City will take on Wolves.
Sunday sees Chelsea hosting Crystal Palace, Brentford travelling to Nottingham Forest and Arsenal commencing their title challenge at Manchester United. The first matchday wraps up on Monday with Leeds playing Everton.
TNT Sports is slated to broadcast a minimum of 52 matches this season, including the 12:30pm games, while the BBC will continue to present Match of the Day.
