Top 15 wellness trends for 2024 – from drinking more water to light therapy

By Staff

Half of Brits are prioritising better hydration for this year – as the average adult drinks just half of the recommended daily amount of water

Six in 10 Brits (62%) are keen to try out some new wellness trends in 2024 – with 49% looking to prioritise improving their hydration, a study has found.

A poll of 2,000 adults found that the average respondent drinks just four glasses of water a day – approximately half of the six to eight glasses recommended by the NHS.

And 15% admit they can sometimes go a whole day without consuming a single drop of H2O – with 18% claiming they are just too busy.

Other reasons for letting their water consumption fall by the wayside included forgetting to drink (32%), or not liking to stop too often for a water break (25%).

However, nearly four in 10 (38%) recognise that proper hydration leads to a general boost in their wellbeing, as well as higher energy levels (31%), and better digestion (33%).

Meanwhile, other popular wellness trends for this year include taking vitamins, minerals, or supplements, and focusing on their breathing and breathwork. One in 10 are keen to try ice baths, while 15% would like to go on a spa retreat in the UK.

The research was commissioned by Liquid I.V.®, which is launching its Hydration Multiplier® in the UK. The science-backed hydration solution comes in the form of an electrolyte powder mix as a food supplement, and aims to restore electrolyte balance, which can be lost through exercise, sport, heat, and active lifestyle.

Jostein Solheim, Unilever Health & Wellbeing CEO, said: “It’s clear the UK is ready to take hydration seriously, with half the population committing to improve their hydration levels in 2024 – making it the number one wellness trend in the UK, according to our research.

“At Liquid I.V., we’ve learned from the success in the US, and adapted these insights for the UK, so that we can support British consumers on their wellbeing journey.”

The study also found 18% of adults only drink water because they know they’re supposed to, rather than because they actually understand the benefits. And one in five have no idea how much water they should actually be drinking.

Worryingly, it also emerged that 26% admitted they are not confident they could spot signs of dehydration, despite many suffering headaches (43%), dark yellow urine (40%), and light-headedness (28%) – which could all be indicators they need more water.

This emphasis on hydration is well-timed, as optimal hydration is crucial for many of the popular wellness practices for 2024 – which also include meditation and mindfulness (22%), and digital detoxing (14%).

Meanwhile journaling (9%), hydrotherapy (9%), and sound baths (7%) also appeared in the top 15 trends, according to the research.

Lori Lauersen, senior vice president R&D, Health & Wellbeing at Unilever, added: “Our study has shown many need to do more for their wellness and hydration, but staying hydrated needn’t be a burden.

“It isn’t just about quenching your thirst – it’s about enjoying the taste, it’s important for everyday activity, and to keep your body functioning.

“Every part of you, from your cells to your muscles, needs to stay hydrated to work well. So don’t forget, staying hydrated isn’t a choice – it’s essential for you to feel your best.”

To launch the product to the nation, the brand will be taking wellness to new heights, by transforming three pods on the London Eye into bookable wellness experiences.


  1. Drinking more water/prioritising hydration
  2. Taking supplements, vitamins, and minerals, including patches
  3. Meditation and mindfulness
  4. Breathing/breathwork
  5. Mindful drinking e.g. reduction in alcohol intake
  6. Spa retreats (in the UK)
  7. Digital detoxing – a period of time when a person voluntarily refrains from using digital devices
  8. Natural energy, such as drinks or supplements
  9. Ice baths/cold water therapy
  10. Journaling
  11. Hydrotherapy – a complementary therapy that uses water for health purposes. It can ease pain, improve mental health, and reduce stress
  12. Hydration hacking e.g. powdered electrolytes, or electrolyte drink mixes
  13. Sound baths/sound therapy
  14. Light therapy e.g. SAD or Vitamin D lamps
  15. Fitness bootcamps

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