Top goals Brits set for themselves this year – and why they don’t expect to see them through

By Staff

Three in 10 wanted to get healthier, while 35% were keen to improve their fitness – but as many as 43% don’t expect their resolutions to go to plan

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NatWest proudly supporting TeamGB for Paris Olympics

The top goals Brits set for themselves at the start of this year include to get fitter (35%), healthier (30%), and to travel more (23%), a study has found.

Other common resolutions for 2024 were to spend more time with friends and family (23%) – while 14% wanted to become more organised, dedicate more time to their mental wellbeing, and establish a better work/life balance.

It also emerged that more than half (56%), of the 2,000 adults polled, set money-related aspirations, with 21% determined to get their finances in better shape, while 16% were keen to reduce debt.

But 43% of those who set themselves targets for the year admit they do not expect to stick to them – while 67% of those with financial goals have already let them fall by the wayside, just four months into the year.

Some of the top reasons for this include a lack of motivation, and too many distractions, while 16% feel they set themselves unrealistic goals – and 10% admit they are just lazy.

The research was commissioned by NatWest, which has teamed up with athletes including Sir Chris Hoy, Max Whitlock, and Beth Shriever, to record a motivational “team talk for the nation”.

Sir Chris Hoy said: “As a professional athlete, I know first-hand the significant role motivation plays in achieving your goals.

“During training for each of my Olympic Games, my coach’s words of encouragement, and the unwavering support of the entire nation, were a huge part of my motivation.

“Whatever your goals are, we wanted to be part of the Team Talk to inspire you to get there – just like the way our coaches inspired us.

“That’s why I’ve teamed up with Team GB partner, NatWest, and a whole load of other incredible athletes – so whatever your goals are, you have the motivation to strive for the finish line.”

The research also found 56% of those polled said improving their financial situation is what motivates them most in life.

And a spokesman from NatWest, Team GB’s banking partner, added: “We’re hoping to inspire people across the nation to both come together to support the team, as well as get going to reach their own goals.

“Our Team GB athletes are hugely inspiring, so we hope their words and experiences can help motivate the nation. Whatever your goals – let’s get going.”


  1. Getting fitter (35%)
  2. Becoming healthier (30%)
  3. Spending more time with family and friends (23%)
  4. Travelling more (23%)
  5. Financial goals (21%)
  6. Reducing debt (16%)
  7. Becoming more organised (14%)
  8. Striking a better work/life balance (14%)
  9. Spending more time on mental wellbeing (14%)
  10. Having more flexible income to spend on treats (12%)

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