Tesco has agreed a tie-up with an independent black-owned publishing house which will see a number of new titles going on sale in 55 of the supermarket’s stores.
It is the second year London-based Jacaranda Books has collaborated with Tesco for Black History Month.
This year’s campaign, which falls under Tesco’s Black Action Plan – a strategy to achieve fair and equitable representation across key areas of the business – will run for an extended six weeks.
The 12 books selected celebrate the richness and diversity of black narratives, highlighting stories, voices and experiences from across the black community.
The list features customer favourites from last year’s campaign, including Stick to my Roots by British reggae legend Tippa Irie; Becoming Muhammad Ali by Kwame Alexander and James Patterson; and If I Don’t Have You by the late acclaimed author and editor Sareeta Domingo.
New titles going on sale this year include DD Armstrong’s Ugly Dogs Don’t Cry; Anni Domingo’s Breaking the Maafa Chain; and Lisa Bent’s Symona’s Still Single.
Jacaranda sales director Jazzmine Breary said: “We are delighted to be partnering with Tesco once again to showcase 12 outstanding works by talented black writers.
“At Jacaranda, we are committed to meaningful collaborations that drive lasting impact and reflect a continued commitment to change.
“Through our renewed partnership with Tesco, and the launch of Jacaranda on the Tesco Marketplace, we are bringing inclusive books to readers wherever they are – online or in-store – making books by black writers a more visible, accessible and natural part of our everyday shopping experience.”
Jacaranda Books is also planning a permanent launch on Tesco Marketplace where customers will be able to shop the publisher’s entire list alongside everyday groceries.
And the publisher is taking part in a special Black History Month event at Tesco headquarters.
The full list of titles going on sale in Tesco
● Symona’s Still Single by Lisa Bent
● Ugly Dogs Don’t Cry by DD Armstrong
● Queen Charlotte Sophia: A Royal Affair by Tina Andrews
● Breaking the Maafa Chain by Anni Domingo
● While We Were Burning by Sara Koffi
● Becoming Muhammad Ali by James Patterson & Kwame Alexander
● Finding Home: A Windrush Memoir by Alford Dalrymple Gardner & Howard Gardner ● Stick to my Roots by Tippa Irie
● If I Don’t Have You by Sareeta Domingo
● Living the Dream by Isabelle Dupuy
● A Quick Ting On: The Black Girl Afro by Zainab Kwaw-Swanzy
● A Quick Ting On: Plantain by Rui da Silva
We’re celebrating the success of the UK’s black-owned businesses – and we want to tell you all about them in our #IAMBOB newsletter!
Once a month, we share news, features and comment from companies led by black business leaders – from start-ups and SMEs to blue-chip corporations and household names.
You can sign up here
